p2pool-starter-stack · VijitSingh97 · Jun 14, 2026 · Jun 14, 2026 · Jun 14, 2026 · Jun 14, 2026
diff --git a/assets/css/main.css b/assets/css/main.css
@@ -301,6 +301,13 @@ html.js .reveal.in { opacity: 1; transform: none; }
 .card-title { font-size: 18px; font-weight: 700; margin: 0 0 8px; }
 .card-text { color: var(--muted); font-size: 14.5px; margin: 0; }
 
+/* ───────── Beliefs (the "why") ───────── */
+.beliefs-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 28px 36px; margin-top: 4px; }
+.belief { padding-top: 22px; border-top: 2px solid var(--orange); }
+.belief-title { font-size: clamp(19px, 2.1vw, 24px); font-weight: 800; letter-spacing: -.3px;
+  line-height: 1.18; margin: 0 0 12px; }
+.belief-text { color: var(--muted); font-size: 15px; line-height: 1.65; margin: 0; }
+
 /* ───────── Roadmap ───────── */
 .waves, .donate-band { --ac: var(--orange); --ac-glow: var(--orange-glow); }
 .status-pill { font-size: 11px; letter-spacing: .5px; text-transform: uppercase; color: var(--ac); white-space: nowrap;
@@ -419,7 +426,7 @@ html.js .reveal.in { opacity: 1; transform: none; }
   .brand-mark { width: 22px; height: 22px; }
   .section { padding: 72px 0; }
   .hero { padding: 80px 0 64px; }
-  .feat-grid, .project-featured .feat-grid, .cards-3, .cards-2, .faq-grid { grid-template-columns: 1fr; }
+  .feat-grid, .project-featured .feat-grid, .cards-3, .cards-2, .faq-grid, .beliefs-grid { grid-template-columns: 1fr; }
   .project { padding: 26px 22px; }
   .project-head { flex-wrap: wrap; }   /* version chip + ★ flag drop to their own line */
   .wave-body { padding: 14px 18px; }

diff --git a/data/content.yaml b/data/content.yaml
@@ -5,14 +5,13 @@
 
 hero:
   eyebrow: "Private Monero mining · self-hosted"
-  title_lead: "Run the whole"
-  title_accent: "operation"
-  title_tail: "yourself."
+  title_lead: "Own the whole"
+  title_accent: "operation."
+  title_tail: ""
   sub: >-
-    The <strong>P2Pool&nbsp;Starter&nbsp;Stack</strong> is open-source infrastructure for private,
-    optimized <strong>Monero&nbsp;+&nbsp;Tari</strong> mining on hardware you own — an
-    <strong>orchestrator</strong> and the <strong>miners</strong> that feed it.
-    No custodians. No exposed home IP. No hand-tuning.
+    We built this to mine Monero on a stack you <strong>own outright</strong> — no operator taking a
+    cut, no custodian, and your mining kept quietly to yourself. Now it's <strong>one command</strong>,
+    so anyone can.
   command:
     title: "you@home: ~/pithead"
     lines:
@@ -24,6 +23,34 @@ hero:
   cta_secondary: { label: "View on GitHub", href: "https://github.com/p2pool-starter-stack" }
   meta: "MIT-licensed · built in the open · zero third-party requests"
 
+# "Why we built this" — the belief, stated first (Simon Sinek: start with why).
+# This leads the page; the projects below are the proof, not the pitch.
+beliefs:
+  eyebrow: "// why we built this"
+  title: "Why it exists — and where to see it."
+  sub: >-
+    It started with wanting a Monero mine I owned outright: private, and free of middlemen. None of
+    this is a slogan — each belief is a decision you can see in the defaults, the containers, and the docs.
+  items:
+    - belief: "Own the whole stack."
+      text: >-
+        Your node, your P2Pool, your dashboard — the entire operation runs on hardware you control, from
+        config you can read. Nothing rented, nothing hosted for you, nothing anyone else can switch off.
+    - belief: "Mine without telling the world."
+      text: >-
+        Monero, Tari, and P2Pool run as Tor hidden services by default — no port forwarding, no home IP
+        advertised to inbound peers. Your mining stays your business. Tor-first today, and honest about
+        the few outbound edges still on clearnet.
+    - belief: "Keep what you earn."
+      text: >-
+        P2Pool pays block rewards straight to your wallet — no pool operator, no cut, no account. Even
+        the miner's dev fee is just XMRig's standard 1%, and one line sets it to zero.
+    - belief: "And it shouldn't take an expert."
+      text: >-
+        One command provisions the node, Tor, payouts, RandomX kernel tuning, and the dashboard —
+        sensible defaults, a preview before anything disruptive, and a doctor when something looks off.
+        The fiddly part is done; you keep the control.
+
 # Mono stat band under the hero.
 stats:
   - { value: "9",  label: "services, one compose file" }

diff --git a/layouts/index.html b/layouts/index.html
@@ -29,6 +29,40 @@ <h1 class="hero-title rise">{{ $c.hero.title_lead }} <span class="accent glow-te
   </div>
 </section>
 
+{{/* ───────────────────────── WHY / BELIEFS ───────────────────────── */}}
+<section class="section section-alt" id="why">
+  <div class="wrap">
+    <p class="eyebrow mono reveal">{{ $c.beliefs.eyebrow }}</p>
+    <h2 class="section-title reveal">{{ $c.beliefs.title }}</h2>
+    {{ with $c.beliefs.sub }}<p class="section-sub reveal">{{ . }}</p>{{ end }}
+    <div class="beliefs-grid">
+      {{ range $c.beliefs.items }}
+      <article class="belief reveal">
+        <h3 class="belief-title">{{ .belief }}</h3>
+        <p class="belief-text">{{ .text }}</p>
+      </article>
+      {{ end }}
+    </div>
+  </div>
+</section>
+
+{{/* ───────────────────────── ETHOS (the "how") ───────────────────────── */}}
+<section class="section" id="ethos">
+  <div class="wrap">
+    <p class="eyebrow mono reveal">{{ $c.ethos.eyebrow }}</p>
+    <h2 class="section-title reveal">{{ $c.ethos.title }}</h2>
+    <div class="cards-3 ethos-grid">
+      {{ range $i, $e := $c.ethos.items }}
+      <article class="card ethos-card reveal">
+        <span class="ethos-num mono">{{ printf "%02d" (add $i 1) }}</span>
+        <h3 class="card-title">{{ $e.title }}</h3>
+        <p class="card-text">{{ $e.text }}</p>
+      </article>
+      {{ end }}
+    </div>
+  </div>
+</section>
+
 {{/* ───────────────────────── STATS ───────────────────────── */}}
 <section class="stats-band">
   <div class="wrap stats-grid">
@@ -184,25 +218,8 @@ <h3 class="donate-title">{{ .title }}</h3>
   </div>
 </section>
 
-{{/* ───────────────────────── ETHOS ───────────────────────── */}}
-<section class="section section-alt" id="ethos">
-  <div class="wrap">
-    <p class="eyebrow mono reveal">{{ $c.ethos.eyebrow }}</p>
-    <h2 class="section-title reveal">{{ $c.ethos.title }}</h2>
-    <div class="cards-3 ethos-grid">
-      {{ range $i, $e := $c.ethos.items }}
-      <article class="card ethos-card reveal">
-        <span class="ethos-num mono">{{ printf "%02d" (add $i 1) }}</span>
-        <h3 class="card-title">{{ $e.title }}</h3>
-        <p class="card-text">{{ $e.text }}</p>
-      </article>
-      {{ end }}
-    </div>
-  </div>
-</section>
-
 {{/* ───────────────────────── FAQ ───────────────────────── */}}
-<section class="section" id="faq">
+<section class="section section-alt" id="faq">
   <div class="wrap">
     <p class="eyebrow mono reveal">{{ $c.faq.eyebrow }}</p>
     <h2 class="section-title reveal">{{ $c.faq.title }}</h2>

diff --git a/layouts/partials/header.html b/layouts/partials/header.html
@@ -5,9 +5,9 @@
       <span class="brand-word">P2POOL <span class="brand-accent">STARTER&nbsp;STACK</span></span>
     </a>
     <nav class="nav" aria-label="Primary">
-      <a href="#projects">Projects</a>
+      <a href="#why">Why</a>
       <a href="#flow">How it works</a>
-      <a href="#ethos">Ethos</a>
+      <a href="#projects">Projects</a>
       <a href="#roadmap">Roadmap</a>
       <a href="#faq">FAQ</a>
       <a class="nav-cta" href="{{ .Site.Params.orgURL }}" target="_blank" rel="noopener">GitHub ↗</a>