Start with Why: lead the page with the belief, not the features

[VijitSingh97]

Reworks the landing page around Simon Sinek's golden circle — Why → How → What — so it leads with why this exists instead of jumping straight into services and features.

Why (leads the page)

• Hero now opens with the belief: "Money you don't have to trust anyone with." (was "Run the whole operation yourself.") The sub is belief-first: "We believe you should be able to earn and hold private money — Monero, on your own node — without a custodian, a pool operator, or anyone watching your connection. That's always been expert-only. We made it one command." The one-command terminal sits right below as proof.
  • Kept the keyword eyebrow (Private Monero mining · self-hosted) and the keyword-rich <title>/meta/FAQ/JSON-LD, so leading with the emotional Why costs nothing in SEO.
• New "// why we built this" section — Trust no one. Not even us. — with three convictions that map to the project's pillars:
  1. Your money should answer to no one. (sovereign — no custodian/operator)
  2. Privacy isn't something you ask for. (private — Tor-first by default)
  3. Sovereignty shouldn't take an expert. (easy + transparent — one command, open & verifiable)

How → What

• The "How we build" ethos section moves up, right after the Why — it's the how.
• Stats / flow / projects / roadmap become the what (the proof), where they belong.
• Final order: Why (hero) → Why (beliefs) → How (ethos) → What (stats, flow, projects, roadmap) → FAQ → CTA.
• Nav leads with Why; FAQ flipped to the alt background to keep the section rhythm after the reorder.

Notes

• No new artwork or dependencies — the beliefs section reuses the existing visual system (orange rule + section grid).
• Independent of the open copy-fix PR (Copy: drop VC/token/premine; state the real XMRig 1% dev fee honestly #5); they touch different lines.

Verification

• hugo --gc --minify --panicOnWarning — clean.
• htmltest — passes (every nav anchor, incl. the new #why, resolves).
• Beliefs render 3-col on desktop / 1-col on mobile; section order confirmed Why → How → What (screenshotted).

🤖 Generated with Claude Code

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Update: all four why-angles, grounded in the code

Reviewed pithead + rigforge (code + docs) so the why ties to what the project actually is. Expanded the beliefs from 3 to 4 convictions — one per angle, each a real decision in the repos:

1. Your money should answer to no one — own node + own P2Pool, rewards straight to your wallet, no operator/custodian/fee; the miner never holds a wallet.
2. Privacy isn't a setting you switch on — Tor hidden services by default, RPC localhost-bound; Tor-first and honest about the outbound edges that aren't Tor yet.
3. Don't trust us. Verify us — version-pinned + SHA256-checked binaries, no curl | bash, a privacy guide mapping every off-box connection incl. the open trade-offs, MIT. (Pithead's most authentic differentiator: honesty.)
4. Sovereignty shouldn't take an expert — one command provisions node/Tor/payouts/tuning/dashboard; defaults, preview-before-apply, doctor.

Section retitled "Beliefs you can see in the code." Grid is 2×2 desktop / 1-col mobile. Copy vetted against the repos to avoid overclaims (zero-fee = P2Pool payouts; XvB donation optional/minimized; "pinned/commit-verified", not "signed").

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Update 2: led with sovereignty (the founder's actual why)

The maintainer's real reason for building this, in priority order: (1) own your own stack, (2) mine without anyone knowing, (3) avoid fees. Re-centered on that:

• Hero: "Own the whole operation." with a founder-voice sub — a stack you own outright, no operator's cut, no custodian, your mining kept quietly to yourself, one command.
• Beliefs reframed to those three reasons + easy, in order: Own the whole stack → Mine without telling the world → Keep what you earn → And it shouldn't take an expert. Section retitled "Why it exists — and where to see it." (dropped the standalone "verify us" card — that's a how, and it already lives in the ethos section).

Stealth is framed as the goal ("kept quietly to yourself", "IP not advertised to peers"), not an absolute — consistent with the repo's Tor-first-not-Tor-only honesty.