Unofficial community guide for Ahrefs pricing. Not affiliated with Ahrefs. All trademarks belong to their owners.
Searching for ahrefs pricing brings up three pages: the Ahrefs pricing page itself, an Ahrefs blog post introducing the Starter plan, and a Wise article about Ahrefs pricing written for UK readers. This guide does not repeat plan prices, because they change and the only place to read them is the pricing page. Instead it covers how the page is organised, what the Starter plan is for, the two adjacent products Ahrefs now promotes alongside its plans, and the questions to answer before you pick a tier.
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Ahrefs sells access to its web index and the SEO tools built on it through subscription plans listed on a single pricing page. The page in the crawled snapshot opens with a cookie consent banner and a set of promotional banners before the plan table, so the first thing to do when comparing tiers is scroll past those and read the plan cards and the feature rows beneath them. Prices, included users and usage limits are all on that page and nowhere else that this guide can vouch for.
Two other products appear on the pricing page as banners. Letaido is described as "the only AI marketing platform built on Ahrefs' proprietary web index", handling "marketing reports, apps, and automations", with a testimonial from Tim Soulo, CMO at Ahrefs, saying the company built it because the AI marketing platform it needed did not exist. Firehose is described as a tool to "track brand mentions and competitor updates in real time", with a "Get Firehose free" call to action. Neither is an Ahrefs plan tier, but both are part of the picture when you are deciding what to pay Ahrefs for.
- Open the Ahrefs pricing page and dismiss the cookie banner so the plan table is visible.
- Read the plan cards left to right and note which one is labelled Starter; the Ahrefs blog has a dedicated Starter plan post that explains who it is for.
- For each plan, write down the monthly price, the annual price if shown, the number of users included, and any usage or credit limits printed under the price.
- If you are outside the United States, read the Wise article on Ahrefs pricing for the payment-currency angle, then check what currency your card will be charged in.
- Decide whether Firehose (brand mention tracking, offered free) or Letaido (reports and automations on the Ahrefs index) covers part of what you were about to pay for in a plan.
- Sign up for the smallest plan that covers your measured need, and calendar a review at 30 days.
This guide deliberately quotes no plan prices. The crawled pages do not include the plan table text, and prices on this page have changed over time. Read the pricing page for current rates, and treat any number in a third-party article, including the Wise one, as a snapshot from the day it was written.
- The Starter plan exists for a reason. Ahrefs wrote a whole blog post introducing it. If you are an individual checking a handful of sites, read that post before assuming you need the next tier up.
- Count seats, not just the headline price. Plan cards usually print the included user count under the price; an extra teammate can cost more than the tier difference.
- Currency and card fees are part of the price. The fact that a Wise article ranks for this query is a hint that plenty of subscribers pay from outside the billing currency. Check what your bank adds before comparing plans on the sticker price.
- Firehose is free at the time of the snapshot. If brand-mention tracking was one of your reasons to subscribe, try the free product first.
- Letaido is built on the same index. If your need is reports and automations rather than hands-on research, it may be the closer fit; its pricing is not on the Ahrefs pricing page, so check the Letaido sign-up the banners link to.
- Data is not content. An Ahrefs plan tells you what to write and who links to whom. It does not write or publish anything. Budget for that step separately, or use a tool that does it.
| Ahrefs plans | Letaido | Firehose | Supatraffic | |
|---|---|---|---|---|
| What it is | SEO tool suite on the Ahrefs web index, sold by plan | AI marketing platform built on the Ahrefs index: reports, apps, automations | Brand mention and competitor update tracking in real time | SEO article writing with cover images and autopilot publishing |
| Pricing | See the pricing page; a Starter plan is offered | Not shown on the Ahrefs pricing page; check letaido.com | "Get Firehose free" per the banner | See the site |
| Covers research | Yes | Reports on the same data | Mentions only | No |
| Covers writing and publishing | No | Not stated | No | Yes |
| Where to start | ahrefs.com/pricing | Letaido sign-up | Firehose sign-up | Supatraffic |
How much does Ahrefs cost per month? The pricing page is the only reliable answer; prices are not reproduced here because they change.
Is there a cheap or entry-level Ahrefs plan? Ahrefs introduced a Starter plan and published a blog post about it. Read that post for who it is aimed at and what it leaves out.
Is there a free Ahrefs product? The pricing page banners offer Firehose, a brand-mention tracker, with a "Get Firehose free" link. The main Ahrefs plans are paid.
What is Letaido and is it included? Letaido is promoted on the Ahrefs pricing page as an AI marketing platform built on the Ahrefs index. It is presented as a separate sign-up, not as a plan feature.
Does an Ahrefs plan help me publish content? No. It gives you research and tracking data. Writing and publishing are separate work, which is where a tool like Supatraffic fits.
Most people reading an ahrefs pricing page are trying to grow organic traffic, and the plan they buy will tell them exactly what to write. It will not write it. If the step that keeps slipping is producing and publishing the articles, try Supatraffic - SEO article writing with cover images and autopilot publishing. Use Ahrefs, or the free Firehose, for the data; use Supatraffic to turn the keyword list into published pages on a schedule.
Last reviewed: 2026-09-22