DOC-3517: Clarify service vs plugin distinction in on-premises service docs

modules/ROOT/pages/individual-export-to-pdf-on-premises.adoc

@@ -1,6 +1,6 @@
-= Deploy the {productname} {pluginname} service server-side component using Docker (individually licensed)
+= Deploy the {productname} {pluginname} server-side service using Docker (individually licensed)
 :navtitle: Export to PDF
-:description: Setting up Export to PDF using Docker.
+:description: Deploy the Export to PDF server-side service using Docker.
 :keywords: server-side, docker, export-to-pdf, on-premises
 :pluginname: Export to PDF
 

modules/ROOT/pages/individual-hyperlinking-container.adoc

@@ -1,6 +1,6 @@
-= Deploy the {productname} Hyperlinking server-side component using Docker
+= Deploy the {productname} Hyperlinking server-side service using Docker
 :navtitle: Hyperlinking service
-:description: How-to deploy the {productname} Hyperlinking server-side component using Docker.
+:description: Deploy the {productname} Hyperlinking server-side service using Docker.
 :shbundledockerfiles: false
 :linkcheckerplugin: Link Checker 
 :mediaembedplugin: Enhanced Media Embed 

modules/ROOT/pages/individual-image-proxy-container.adoc

@@ -1,6 +1,6 @@
-= Deploy the {productname} Image Proxy service server-side component using Docker
+= Deploy the {productname} Image Proxy server-side service using Docker
 :navtitle: Image Proxy service
-:description: How-to deploy the {productname} Image Proxy service server-side component using Docker.
+:description: Deploy the {productname} Image Proxy server-side service using Docker.
 :shbundledockerfiles: false
 :pluginname: Image Editing
 

modules/ROOT/pages/individual-import-from-word-and-export-to-word-on-premises.adoc

@@ -1,6 +1,6 @@
-= Deploy the {productname} {pluginname} service server-side component using Docker (individually licensed)
+= Deploy the {productname} {pluginname} server-side service using Docker (individually licensed)
 :navtitle: Import from Word and Export to Word
-:description: Setting up Import from Word and Export to Word using Docker.
+:description: Deploy the Import from Word and Export to Word server-side service using Docker.
 :keywords: server-side, docker, import-from-word, export-to-word, on-premises
 :pluginname: Import from Word and Export to Word
 

modules/ROOT/pages/individual-spelling-container.adoc

@@ -1,6 +1,6 @@
-= Deploy the {productname} Spelling server-side component using Docker
+= Deploy the {productname} Spelling server-side service using Docker
 :navtitle: Spelling service
-:description: How-to deploy the {productname} Spelling server-side component using Docker.
+:description: Deploy the {productname} Spelling server-side service using Docker.
 :shbundledockerfiles: false
 :pluginname: Spell Checker
 

modules/ROOT/partials/docker/hyperlinking-service/hyperlinking-service-overview.adoc

@@ -1,10 +1,10 @@
 [[overview]]
 == Overview
 
-The On-Premises version of the link:https://www.tiny.cloud/tinymce/features/link-checker/[{linkcheckerplugin}^] and link:https://www.tiny.cloud/tinymce/features/enhanced-media-embed/[{mediaembedplugin}^] is an application that can be installed and run on the customer’s in-house servers and computing infrastructure, including a private cloud.
+The Hyperlinking service is a server-side component that provides link validation and rich media resolution capabilities. It runs on-premises within the host infrastructure and powers the link:https://www.tiny.cloud/tinymce/features/link-checker/[{linkcheckerplugin}^] and link:https://www.tiny.cloud/tinymce/features/enhanced-media-embed/[{mediaembedplugin}^] plugins in the {productname} editor. Once deployed, each plugin must be configured separately to connect to this service.
 
-The only requirement to run these services On-Premises is a container runtime or orchestration tool e.g. Docker, Kubernetes, Podman. 
+The only requirement to run the Hyperlinking service on-premises is a container runtime or orchestration tool, such as Docker, Kubernetes, or Podman.
 
-A valid access token is required to access the Tiny Cloud Docker registry and pull the Docker image. Contact link:https://www.tiny.cloud/contact/[{companyname} Support^] to request the access token. 
+A valid access token is required to access the {companyname} Cloud Docker registry and pull the Docker image. Contact link:https://www.tiny.cloud/contact/[{companyname} Support^] to request the access token.
 
-include::partial$misc/admon-dont-push-docker-images.adoc[]
+include::partial$misc/admon-dont-push-docker-images.adoc[]

modules/ROOT/partials/docker/image-proxy-service/image-proxy-service-overview.adoc

@@ -1,10 +1,10 @@
 [[overview]]
 == Overview
 
-The On-Premises version of link:https://www.tiny.cloud/docs/tinymce/latest/editimage/[{pluginname}] is an application that can be installed and run on the customer’s in-house servers and computing infrastructure, including a private cloud.
+The Image Proxy service is a server-side component that processes and serves images for the {productname} editor. It runs on-premises within the host infrastructure and provides the back-end capabilities used by the link:https://www.tiny.cloud/docs/tinymce/latest/editimage/[{pluginname}] plugin.
 
-The only requirement to run this service On-Premises is a container runtime or orchestration tool e.g. Docker, Kubernetes, Podman.
+The only requirement to run the Image Proxy service on-premises is a container runtime or orchestration tool, such as Docker, Kubernetes, or Podman.
 
 A valid access token is required to access the {companyname} Cloud Docker registry and pull the Docker image. Contact link:https://www.tiny.cloud/contact/[{companyname} Support^] to request the access token.
 
-include::partial$misc/admon-dont-push-docker-images.adoc[]
+include::partial$misc/admon-dont-push-docker-images.adoc[]

modules/ROOT/partials/docker/spelling-service/spelling-service-overview.adoc

@@ -1,10 +1,10 @@
 [[overview]]
 == Overview
 
-The On-Premises version of the link:https://www.tiny.cloud/tinymce/features/spell-checker/[{pluginname}^] is an application that can be installed and run on the customer’s in-house servers and computing infrastructure, including a private cloud.
+The Spelling service is a server-side component that provides spell checking and language processing capabilities. It runs on-premises within the host infrastructure and powers the link:https://www.tiny.cloud/tinymce/features/spell-checker/[{pluginname}^] plugin in the {productname} editor.
 
-The only requirement to run these services On-Premises is a container runtime or orchestration tool e.g. Docker, Kubernetes, Podman.
+The only requirement to run the Spelling service on-premises is a container runtime or orchestration tool, such as Docker, Kubernetes, or Podman.
 
-A valid access token is required to access the {companyname} Cloud Docker registry and pull the Docker image. Contact link:https://www.tiny.cloud/contact/[{companyname} Support^] to request the access token. 
+A valid access token is required to access the {companyname} Cloud Docker registry and pull the Docker image. Contact link:https://www.tiny.cloud/contact/[{companyname} Support^] to request the access token.
 
-include::partial$misc/admon-dont-push-docker-images.adoc[]
+include::partial$misc/admon-dont-push-docker-images.adoc[]

modules/ROOT/partials/individually-licensed-components/export-to-pdf/export-to-pdf-overview.adoc

@@ -1,15 +1,18 @@
 [[overview]]
 == Overview
 
-The On-Premises version of the {pluginname} Converter is an application that can be installed and run on the customer’s in-house servers and computing infrastructure, including a private cloud. It contains all the features of the {pluginname} Converter available as SaaS.
+The Export to PDF service is a server-side component that converts HTML content into PDF files. It runs on-premises within the host infrastructure and can be used in two ways:
+
+* As the back end for the xref:exportpdf.adoc[{pluginname}] plugin in the {productname} editor.
+* Directly via its REST API, independent of the editor.
 
 [IMPORTANT]
 ====
 To use {productname} 8.4.0 or newer with the Export to PDF plugin, the on-premises Docker image must support the v2 API (`/v2/convert/html-pdf`). Use the latest image or a v2-compatible version. See the link:https://registry.containers.tiny.cloud/api/changelogs/pdf-converter-tiny[changelog^] for version details.
 ====
 
-A valid license key is required in order to install {pluginname} Converter On-Premises. You will also need an access token to access the {companyname} Cloud Docker registry and pull the Docker image. 
+A valid license key is required to install the {pluginname} service on-premises. An access token is also needed to access the {companyname} Cloud Docker registry and pull the Docker image.
 
-To get started, link:https://www.tiny.cloud/contact/[Contact Tiny Support] for a trial license key and Docker access token. 
+To get started, link:https://www.tiny.cloud/contact/[Contact Tiny Support] for a trial license key and Docker access token.
 
-The only requirement to run {pluginname} On-Premises is a container runtime or orchestration tool e.g. Docker, Kubernetes, Podman. 
+The only requirement to run the {pluginname} service on-premises is a container runtime or orchestration tool, such as Docker, Kubernetes, or Podman.

modules/ROOT/partials/individually-licensed-components/import-from-word-and-export-to-word/import-from-word-and-export-to-word-overview-on-premises.adoc

@@ -1,12 +1,18 @@
 [[overview]]
 == Overview
 
-{pluginname} is a set of two converter services that allow for both exporting a structured HTML content (e.g. created with {productname} WYSIWYG editor) into a `.docx` Microsoft Word file and for importing content from `.docx` and `.dotx` files and converting it into a styled HTML document.
+The {pluginname} service is a set of two server-side converter components that run on-premises within the host infrastructure. They provide:
 
-A valid license key is needed in order to install {pluginname} On-Premises. You will also need an access token to access the Tiny Cloud Docker registry and pull the Docker image. 
+* Export: converting structured HTML content (such as content created with the {productname} editor) into `.docx` Microsoft Word files.
+* Import: converting content from `.docx` and `.dotx` files into styled HTML.
 
-To get started, link:https://www.tiny.cloud/contact/[Contact Tiny Support] for a trial license key and Docker access token.
+These services can be used in two ways:
+
+* As the back end for the xref:importword.adoc[Import from Word] and xref:exportword.adoc[Export to Word] plugins in the {productname} editor.
+* Directly via the REST API, independent of the editor.
 
-The documentation in this section refers to a simplified version of the {pluginname} On-Premises which was designed to be easy to set up and maintain (while preserving all the features). It also lowers the running costs by reducing the number of servers required to run the whole application to the minimum.
+A valid license key is required to install the {pluginname} service on-premises. An access token is also needed to access the {companyname} Cloud Docker registry and pull the Docker image.
+
+To get started, link:https://www.tiny.cloud/contact/[Contact Tiny Support] for a trial license key and Docker access token.
 
-The only requirement to run {pluginname} On-Premises is a container runtime or orchestration tool e.g. Docker, Kubernetes, Podman.
+The only requirement to run the {pluginname} service on-premises is a container runtime or orchestration tool, such as Docker, Kubernetes, or Podman.