scope3data · pymble2073 · May 22, 2026 · May 22, 2026 · May 28, 2026 · Jul 3, 2026
@@ -60,45 +60,45 @@ defaults:
     mobile: 1.200000000
   default_channel_by_device:
     pc:
-      - ctv-bvod
-      - social
-      - digital-audio
-      - web
-      - search
-      - streaming-video
-      - linear-tv
-      - traditional-radio
+    - ctv-bvod
+    - social
+    - digital-audio
+    - web
+    - search
+    - streaming-video
+    - linear-tv
+    - traditional-radio
     phone:
-      - social
-      - ctv-bvod
-      - digital-audio
-      - app
-      - web
-      - search
-      - streaming-video
-      - linear-tv
-      - traditional-radio
+    - social
+    - ctv-bvod
+    - digital-audio
+    - app
+    - web
+    - search
+    - streaming-video
+    - linear-tv
+    - traditional-radio
     radio:
-      - traditional-radio
+    - traditional-radio
     smart-speaker:
-      - digital-audio
+    - digital-audio
     tablet:
-      - social
-      - ctv-bvod
-      - digital-audio
-      - app
-      - web
-      - search
-      - streaming-video
-      - linear-tv
-      - traditional-radio
+    - social
+    - ctv-bvod
+    - digital-audio
+    - app
+    - web
+    - search
+    - streaming-video
+    - linear-tv
+    - traditional-radio
     tv:
-      - linear-tv
-      - ctv-bvod
-      - digital-audio
-      - traditional-radio
-      - web
-      - search
+    - linear-tv
+    - ctv-bvod
+    - digital-audio
+    - traditional-radio
+    - web
+    - search
   default_consumer_device_request_size_bytes:
     app: 3000
     audio: 3000
@@ -112,6 +112,8 @@ defaults:
   default_count_ad_platform:
     dooh: 6
     search: 1
+  default_datacenter_compute_embodied_emissions_kgCO2e_per_second: 0.000007130
+  default_datacenter_compute_use_phase_kwh_per_second: 0.000164000
   default_device_by_channel:
     app: phone
     ctv-bvod: tv
@@ -184,14 +186,35 @@ defaults:
   default_emissions_per_bid_request_gco2_per_imp: 0.114420000
   default_emissions_per_creative_request_gco2_per_imp: 0.000300000
   default_emissions_per_rtdp_request_gco2_per_imp: 0.010000000
+  default_eol_kgco2e_emissions_per_kg_by_material:
+    backlit_paper: 0.158940000
+    recycled_paper: 0.158940000
   default_expected_lifetime_years: 10.000000000
   default_freight_transport_emissions_kgco2e_tonne_transported_per_km: 0.110000000
+  default_freight_transport_kgco2e_emissions_per_tonne_km:
+    classic-ooh: 0.792000000
+  default_illumination_power_draw_watts_per_sq_metre: 21.400000000
   default_illumination_power_draw_watts_per_sq_metre_per_hour: 100.000000000
   default_image_compression_ratio: 10
   default_impressions_per_creative: 1000000
+  default_installation_transport_kgco2e_emissions_per_vehicle_km:
+    classic-ooh: 0.256000000
   default_iptv_network_distribution:
     fixed: 0.999000000
     mobile: 0.001000000
+  default_manufacturing_kgco2e_emissions_per_kg_by_material:
+    backlit_paper: 0.257000000
+    recycled_paper: 0.257000000
+  default_material_by_ooh_ad_format:
+    2 Sheet Poster: recycled_paper
+    6 Sheet: recycled_paper
+    96 Sheet: backlit_paper
+    Small A1: recycled_paper
+  default_material_mass_kg_per_sq_metre_by_ooh_ad_format:
+    2 Sheet Poster: 0.150000000
+    6 Sheet: 0.150000000
+    96 Sheet: 0.170000000
+    Small A1: 0.150000000
   default_mechanical_rotation_power_draw_watts_per_sq_metre_per_hour: 12.500000000
   default_network_embodied_emissions_gco2e_per_kb:
     scope3:
@@ -371,7 +394,7 @@ defaults:
       ota: 19.300000000
       satellite: 16.700000000
   default_platform_ad_format_by_channel:
-    app: Generic GMSF 1.2 Display Ad
+    app: Generic GMSF Display Ad
     classic-ooh: 6 Sheet
     ctv-bvod: 15s Video
     digital-audio: 30s Audio
@@ -381,7 +404,7 @@ defaults:
     social: Sponsored Post - 1080x1920 Image
     streaming-video: 15s Video
     traditional-radio: 30s Radio
-    web: Generic GMSF 1.2 Display Ad
+    web: Generic GMSF Display Ad
   default_platform_ad_format_identifier_by_channel:
     app: generic-gmsf-1-2-display-ad-app-phone
     classic-ooh: 6-sheet-classic-ooh-panel
@@ -490,6 +513,8 @@ defaults:
     leaflet: 2.000000000
     magazine: 1.500000000
     newspaper: 1.000000000
+  default_printing_to_storage_distance_km:
+    classic-ooh: 200
   default_printing_to_storage_distance_km_per_ad:
     classic-ooh:
       AD: 0.500000000
@@ -609,6 +634,19 @@ defaults:
       YE: 0.500000000
       ZA: 0.500000000
       ZW: 0.500000000
+  default_production_loss_ratio_by_channel:
+    app: 1
+    classic-ooh: 1.110000000
+    ctv-bvod: 1
+    digital-audio: 1
+    dooh: 1
+    linear-tv: 1
+    print: 1.110000000
+    search: 1
+    social: 1
+    streaming-video: 1
+    traditional-radio: 1
+    web: 1
   default_property_ad_funded_percentage_by_channel:
     app: 100
     ctv-bvod: 100
@@ -787,6 +825,8 @@ defaults:
       YE: 4.000000000
       ZA: 4.000000000
       ZW: 4.000000000
+  default_storage_to_site_distance_km_per_ad:
+    classic-ooh: 0.700000000
   default_storage_usage_pct:
     cloud_storage: 45
     hard_disk_drive: 25
@@ -797,7 +837,11 @@ defaults:
   default_structure_pct_recycling:
     classic-ooh: 58.750000000
   default_structure_recycling_emissions_kgco2e_per_sq_metre: 0.000000000
+  default_substrate_production_kgco2e_emissions_per_kg_by_material:
+    backlit_paper: 0.920000000
+    recycled_paper: 1.050000000
   default_time_in_view_seconds: 3
+  default_transcoding_outputs_number: 6
   default_tv_home_equipment_embodied_gco2e_per_second_by_tv_distribution_method:
     cable: 0.005346759
     iptv: 0.005492307
@@ -808,12 +852,13 @@ defaults:
     iptv: 21
     ota: 1
     satellite: 22
-  default_tv_signal_preparation_power_watt: 16700
-  default_tv_signal_transmission_embodied_gco2e_per_second: 27
+  default_tv_signal_preparation_embodied_gco2e_per_second: 0.007130000
+  default_tv_signal_preparation_power_watt: 590.400000000
+  default_tv_signal_transmission_embodied_gco2e_per_second: 30.630000000
   default_tv_signal_transmission_power_by_tv_distribution_method_watt:
-    cable: 16000
-    ota: 165000
-    satellite: 3150
+    cable: 469793
+    ota: 469793
+    satellite: 550001
   default_usage_kwh_per_gb:
     scope3:
       fixed: 0.016500000
@@ -835,6 +880,7 @@ defaults:
     streaming-video: impression
     web: impression
   default_video_player_size_bytes: 350000
+  default_video_transcoding_time_seconds: 30
   edge_node_embodied_gco2e_per_kb: 0.000000588
   edge_node_use_watts_per_kb: 0.000000430
   generic_creative_ad_server:

@@ -15,6 +15,7 @@ import ChannelMappingDefaults from "/snippets/defaults_channel_mapping.mdx";
 import BroadcastingDefaults from "/snippets/defaults_broadcasting.mdx";
 import CreativeStorageDefaults from "/snippets/defaults_creative_storage.mdx";
 import AssetDefaults from "/snippets/defaults_asset_size.mdx";
+import PhysicalAdProductionDefaults from "/snippets/defaults_physical_production.mdx";
 import ClassicOOHDefaults from "/snippets/defaults_classic_ooh.mdx";
 import PrintDefaults from "/snippets/defaults_print.mdx";
 import DOOHDefaults from "/snippets/defaults_dooh.mdx";
@@ -179,7 +180,7 @@ Native product carousel
 
 ### Conventional model data transfer by network type
 
-The Scope3 values below are from [GMSF 1.2](https://adnetzero.com/wp-content/uploads/2025/06/GlobalMediaSustainabilityFrameworkV1.2.pdf).
+The Scope3 values below are from [GMSF](https://adnetzero.com/global-media-sustainability-framework/).
 SRI values from [SRIxAD database 2.1](https://github.com/SRISyndicatRegiesInternet/SRIxAD-DigitalCampaignsCarbonFramework/releases/download/v2.1.0/Referentiel.SRI.x.AD.-.V2.1_partage.zip), original source ADEME_220830_v1.4 (now considered outdated).
 
 <ConventionalModelDefaults />
@@ -198,7 +199,7 @@ From [ITU Data Hub](https://datahub.itu.int/) (2024 data), these ratios do not a
 
 ### Video player characteristics
 
-Default video player size from [GMSF 1.2](https://adnetzero.com/wp-content/uploads/2025/06/GlobalMediaSustainabilityFrameworkV1.2.pdf)
+Default video player size from [GMSF](https://adnetzero.com/global-media-sustainability-framework/)
 
 <VideoPlayerDefaults />
 
@@ -224,19 +225,19 @@ See [Consumer Devices](./consumer_devices)
 
 ### Time in view for non-video ads
 
-Default in view time from [GMSF 1.2](https://adnetzero.com/wp-content/uploads/2025/06/GlobalMediaSustainabilityFrameworkV1.2.pdf)
+Default in view time from [GMSF](https://adnetzero.com/global-media-sustainability-framework/)
 
 <TimeInViewDefaults />
 
 ### Ad platform defaults
 
-Observations from various channels and CDN / Edge Node emission factors from [GMSF 1.2](https://adnetzero.com/wp-content/uploads/2025/06/GlobalMediaSustainabilityFrameworkV1.2.pdf)
+Observations from various channels and CDN / Edge Node emission factors from [GMSF](https://adnetzero.com/global-media-sustainability-framework/)
 
 <AdPlatformDefaults />
 
 ### Channel and device type mappings
 
-The default ad formats for the Web and App channels are based on the [GMSF 1.2](https://adnetzero.com/wp-content/uploads/2025/06/GlobalMediaSustainabilityFrameworkV1.2.pdf) defaults for creative payload.
+The default ad formats for the Web and App channels are based on the [GMSF](https://adnetzero.com/global-media-sustainability-framework/) defaults for creative payload.
 
 <ChannelMappingDefaults />
 
@@ -246,14 +247,18 @@ The default ad formats for the Web and App channels are based on the [GMSF 1.2](
 
 ### Creative storage defaults
 
-Emission factors from [GMSF 1.2](https://adnetzero.com/wp-content/uploads/2025/06/GlobalMediaSustainabilityFrameworkV1.2.pdf), along with assumptions on average distribution per storage type, default multipliers to estimate the required storage space based on the delivered creative size and default impressions per creative.
+Emission factors from [GMSF](https://adnetzero.com/global-media-sustainability-framework/), along with assumptions on average distribution per storage type, default multipliers to estimate the required storage space based on the delivered creative size and default impressions per creative.
 
 <CreativeStorageDefaults />
 
 ### Asset size defaults
 
 <AssetDefaults />
 
+### Physical Ad Production defaults
+
+<PhysicalAdProductionDefaults />
+
 ### Classic OOH defaults
 
 <ClassicOOHDefaults />

@@ -26,9 +26,9 @@ We classify Linear TV as content that is transmitted via traditional broadcast m
 | Broadcast method                                          | Equipment involved                                                                                          |
 | --------------------------------------------------------- | ----------------------------------------------------------------------------------------------------------- |
 | Over-the-air (OTA) & Digital Terrestrial Television (DTT) | Transmitting towers, repeaters, household antennas…                                                         |
-| Cable                                                     | Same as the Internet network (infrastructure is typically shared across telephone, television and Internet) |
+| Cable                                                     | Managed cable television distribution infrastructure (shared physical network). |
 | Satellite                                                 | Transmitting Satellite dishes, Satellite, Receiving satellite dishes, set top boxes                         |
-| IPTV (Internet Protocol Television)                       | Internet network, set top boxes                                                                             |
+| IPTV (Internet Protocol Television)                       | IP-based managed multicast television delivery over telecom infrastructure.                                                                             |
 
 ## Boundaries of Measurement
 
@@ -39,7 +39,7 @@ The Scope3 Linear TV model focuses on estimating emissions coming from the distr
 | Media Production                 | Content production                                     | Not Included |                                                                                                                                                                       |
 | Creative Production              | Ad production                                          | Not included |                                                                                                                                                                       |
 | Media Distribution               | Corporate emissions from TV network                    | Included     |                                                                                                                                                                       |
-| Media & Creative Distribution    | Broadcast Signal preparation, transmission & reception | Included     | Encoding & multiplexing<br/>OTA/DTT, cable, Satellite & IPTV networks (use phase & embodied)<br/>Household Equipment used for signal reception (use phase & embodied) |
+| Media & Creative Distribution    | Broadcast Signal preparation, transmission & reception | Included     | Signal preparation, multiplexing, transmission infrastructure, and household signal reception equipment. Per GMSF v1.3 guidance, creative transcoding is modelled separately under Tech Manipulation for unicast/multicast delivery (e.g. IPTV), while equivalent broadcast-side transformation activities remain included in distribution. |
 | Media & Creative Consumer Device | TV viewing                                             | Included     | Television device (use phase & embodied)                                                                                                                              |
 
 ## Emissions Calculation Methodology
@@ -98,6 +98,8 @@ The prevalence of each TV broadcast method varies by TV network and geographical
 
 ### Household Equipment Emissions
 
+Scope3 retains household signal reception equipment emissions in Linear TV, even though GMSF v1.3 excludes these infrastructure components.
+
 #### Energy Consumption
 
 We consider some household equipment "passive", meaning that they do not require any power to receive the broadcast signal, and others "active".
@@ -137,7 +139,7 @@ Similarly to how we model consumer devices (see [Consumer Devices](./consumer_de
 
 ### TV Viewing Emissions
 
-We follow the same methodology as described in [Consumer Devices](./consumer_devices), accounting for both use phase (energy consumption) and embodied emission (production & disposal), aligned with GMSF 1.2:
+We follow the same methodology as described in [Consumer Devices](./consumer_devices), accounting for both use phase (energy consumption) and embodied emission (production & disposal), aligned with GMSF:
 
 | Device                | Power (W) | PEPS (gCO2e/s) |
 | --------------------- | --------- | -------------- |

@@ -48,7 +48,7 @@ Since we do not know the exact device a consumer is using (most reporting is agg
 
 ![Visual representation of the PC emissions model](images/pc_emissions_model.png)
 
-We use the following defaults from [GMSF 1.2](https://adnetzero.com/wp-content/uploads/2025/06/GlobalMediaSustainabilityFrameworkV1.2.pdf): a use-phase energy intensity of 0.0000154 kWh per second (55.44 W power draw) and embodied emissions of 0.00000545 kgCO2e per second. The listed data sources are ADEME ([Base Empreinte, "Numérique 2.0" dataset, 2025](https://base-empreinte.ademe.fr/)) and Scope3.
+We use the following defaults from [GMSF](https://adnetzero.com/global-media-sustainability-framework/): a use-phase energy intensity of 0.0000154 kWh per second (55.44 W power draw) and embodied emissions of 0.00000545 kgCO2e per second. The listed data sources are ADEME ([Base Empreinte, "Numérique 2.0" dataset, 2025](https://base-empreinte.ademe.fr/)) and Scope3.
 
 ## Tablet
 
@@ -58,7 +58,7 @@ We don't have a stat on daily usage of tablets. Assuming that people use them in
 
 For energy use, [iBatteryLife](https://ibatterylife.com/ipad-battery-life-test/) compares multiple iPad models and battery life is around 10 hours for each. The average iPad, per [Sir Apfelot](https://sir-apfelot.de/en/battery-capacity-ipad-mah-19060/), has around 30 Wh of battery capacity. Thus, a tablet has an average power draw of 3W.
 
-We use the following defaults from [GMSF 1.2](https://adnetzero.com/wp-content/uploads/2025/06/GlobalMediaSustainabilityFrameworkV1.2.pdf): a use-phase energy intensity of 0.0000014 kWh per second (5.04 W power draw) and embodied emissions of 0.0000257 kgCO2e per second. The embodied emission factor is much higher than for the other devices due to considering low daily usage. The listed data source is ADEME ([Base Empreinte, "Numérique 2.0" dataset, 2025](https://base-empreinte.ademe.fr/)).
+We use the following defaults from [GMSF](https://adnetzero.com/global-media-sustainability-framework/): a use-phase energy intensity of 0.0000014 kWh per second (5.04 W power draw) and embodied emissions of 0.0000257 kgCO2e per second. The embodied emission factor is much higher than for the other devices due to considering low daily usage. The listed data source is ADEME ([Base Empreinte, "Numérique 2.0" dataset, 2025](https://base-empreinte.ademe.fr/)).
 
 ## Smartphone
 
@@ -68,7 +68,7 @@ The typical person uses her phone for 4 hours and 23 minutes a day per [Statista
 
 As an example, per [GSM Arena](#gsmarena), the Apple iPhone 13 takes 16 hours and 8 minutes to run out of battery when browsing the internet (similar to video playback). In idle mode, it takes 174 hours to discharge. It has 12.41Wh of battery capacity per [Macworld](#macworld). Thus, the iphone consumes 0.77W when active, and 0.071W when idle.
 
-We use the following defaults from [GMSF 1.2](https://adnetzero.com/wp-content/uploads/2025/06/GlobalMediaSustainabilityFrameworkV1.2.pdf): a use-phase energy intensity of 0.0000013 kWh per second (4.68 W power draw) and embodied emissions of 0.00000655 kgCO2e per second. The use-phase value is considered conservative and based on video playback. The listed data source is ADEME ([Base Empreinte, "Numérique 2.0" dataset, 2025](https://base-empreinte.ademe.fr/)).
+We use the following defaults from [GMSF](https://adnetzero.com/global-media-sustainability-framework/): a use-phase energy intensity of 0.0000013 kWh per second (4.68 W power draw) and embodied emissions of 0.00000655 kgCO2e per second. The use-phase value is considered conservative and based on video playback. The listed data source is ADEME ([Base Empreinte, "Numérique 2.0" dataset, 2025](https://base-empreinte.ademe.fr/)).
 
 ## Television
 
@@ -93,7 +93,7 @@ Based on 3.9 hours/day of usage, the embodied emissions from a TV and set top bo
 
 A detailed study of many TV models can be found at [ecocostsavings.com](https://ecocostsavings.com/tv-wattage/), indicating that the average power draw of a TV in the US is 59W active, 0.5W standby. This data is not tied to a scientific study but does indicate that overall power usage may have declined since the Urban study above.
 
-We use the following defaults from [GMSF 1.2](https://adnetzero.com/wp-content/uploads/2025/06/GlobalMediaSustainabilityFrameworkV1.2.pdf): a use-phase energy intensity of 0.000038 kWh per second (136.8 W power draw) and embodied emissions of 0.00000865 kgCO2e per second. The listed data source is ADEME ([Base Empreinte, "Numérique 2.0" dataset, 2025](https://base-empreinte.ademe.fr/)).
+We use the following defaults from [GMSF](https://adnetzero.com/global-media-sustainability-framework/): a use-phase energy intensity of 0.000038 kWh per second (136.8 W power draw) and embodied emissions of 0.00000865 kgCO2e per second. The listed data source is ADEME ([Base Empreinte, "Numérique 2.0" dataset, 2025](https://base-empreinte.ademe.fr/)).
 
 ## Smart Speaker