Launch revamp: rebrand to P2Pool Starter Stack, v1.0 copy, FAQ + SEO/GEO

.github/workflows/deploy.yml

@@ -3,6 +3,10 @@ name: Deploy Hugo site to Pages
 on:
   push:
     branches: [main]
+  # Daily rebuild so the project version badges track the latest pithead /
+  # rigforge releases without waiting for a manual push.
+  schedule:
+    - cron: "17 6 * * *"
   workflow_dispatch:
 
 permissions:
@@ -40,6 +44,10 @@ jobs:
         uses: actions/configure-pages@v6
         with:
           enablement: true
+      - name: Refresh release versions (best-effort)
+        env:
+          GH_TOKEN: ${{ secrets.GITHUB_TOKEN }}
+        run: python3 scripts/refresh-releases.py
       - name: Build with Hugo
         env:
           HUGO_ENVIRONMENT: production

README.md

@@ -1,6 +1,6 @@
-# Hardrock — organization website
+# P2Pool Starter Stack — organization website
 
-The marketing / showcase site for the **Hardrock** collective — an orchestrator
+The marketing / showcase site for the **P2Pool Starter Stack** — an orchestrator
 ([Pithead](https://github.com/p2pool-starter-stack/pithead)) and the miners that feed it
 ([RigForge](https://github.com/p2pool-starter-stack/rigforge)) — plus the node-starter stacks to come.
 
@@ -43,18 +43,56 @@ All landing-page copy is in **[`data/content.yaml`](data/content.yaml)** — edi
 templates. The page is assembled by [`layouts/index.html`](layouts/index.html) from that data.
 
 ```
-data/content.yaml        ← all copy (hero, stats, projects, roadmap, ethos, CTA)
+data/content.yaml        ← all copy (hero, stats, projects, roadmap, ethos, FAQ, CTA)
+data/releases.json       ← latest pithead / rigforge release tags (version badges)
 layouts/index.html       ← single-page assembly
-layouts/partials/        ← head / header / footer / icon set
+layouts/partials/        ← head / header / footer / icon set / schema (JSON-LD)
 assets/css/main.css      ← the entire visual system
 assets/js/main.js        ← reveal-on-scroll, header state, copy-to-clipboard
-static/img/              ← marks + dashboard screenshot
-static/favicon.svg       ← Hardrock crystal mark
+scripts/refresh-releases.py  ← refreshes data/releases.json from the GitHub API
+static/img/              ← marks + dashboard screenshot + og-card
+static/favicon.svg       ← P2Pool Starter Stack layered mark
+static/robots.txt        ← crawl rules (search + AI assistants explicitly welcome)
 ```
 
 The icon/mark set is inline SVG in [`layouts/partials/icon.html`](layouts/partials/icon.html)
 (`{{ partial "icon.html" "pithead" }}`), so every mark inherits color from CSS via `currentColor`.
 
+## Discoverability (SEO / GEO)
+
+The site is tuned to be found — and cited — when people (or their AI assistants) ask how to mine
+Monero privately. The copy is keyword-aware without being spammy, and three machine-readable layers
+back it up:
+
+- **[`layouts/partials/schema.html`](layouts/partials/schema.html)** emits one `application/ld+json`
+  graph: an `Organization`, a `WebSite`, a `SoftwareApplication` for each of Pithead and RigForge
+  (free, MIT, OS-tagged), and a `FAQPage`. The FAQ entries are generated from the same
+  `data/content.yaml → faq` block the page renders, so the visible Q&A and the structured data never
+  drift. Built through `jsonify | safeJS`, so escaping is always valid.
+- **[`layouts/partials/head.html`](layouts/partials/head.html)** carries the title/description,
+  canonical, Open Graph + Twitter card (`static/img/og-card.png`), and `robots: max-image-preview:large`.
+- **[`static/robots.txt`](static/robots.txt)** allows everything and explicitly welcomes answer-engine
+  crawlers (GPTBot, ClaudeBot, PerplexityBot, Google-Extended, …) plus the auto-generated `sitemap.xml`.
+
+After editing the FAQ or any project copy, paste the built page into Google's
+[Rich Results Test](https://search.google.com/test/rich-results) to confirm the JSON-LD still validates.
+
+## Version badges (kept current automatically)
+
+Each project card shows the latest release tag of its repo (e.g. `v1.0.2`). To keep the site's
+**zero third-party requests** promise, the version is **baked in at build time** — the page never
+calls out at runtime, and CI stays deterministic (no network):
+
+- The Hugo build only reads **[`data/releases.json`](data/releases.json)** — a committed fallback
+  that the page renders from.
+- **[`scripts/refresh-releases.py`](scripts/refresh-releases.py)** updates that file from the GitHub
+  Releases API. It's **best-effort**: on any API/network/rate-limit error it keeps the committed value,
+  so it can never fail a build. Set `GH_TOKEN` to dodge the unauthenticated rate limit.
+- The **deploy** workflow runs that script before each Hugo build (with the built-in `GITHUB_TOKEN`)
+  and on a **daily `schedule`**, so the live badges track new releases without a manual push.
+
+Refresh the committed fallback locally with `python3 scripts/refresh-releases.py`.
+
 ## Deploy
 
 This repo is the org's GitHub Pages site (`p2pool-starter-stack.github.io`), served at

assets/css/main.css

@@ -1,5 +1,5 @@
 /* ════════════════════════════════════════════════════════════════════════
-   HARDROCK — industrial-cypherpunk landing
+   P2POOL STARTER STACK — industrial-cypherpunk landing
    Dark + orange #F26822 · headframe/blueprint motifs · mono data accents
    Zero third-party requests: system font stacks only.
    ════════════════════════════════════════════════════════════════════════ */
@@ -100,7 +100,7 @@ html.js .reveal.in { opacity: 1; transform: none; }
 .brand-mark { display: inline-flex; width: 26px; height: 26px; color: var(--orange);
   filter: drop-shadow(0 0 8px var(--orange-glow)); }
 .brand-mark .ico { width: 100%; height: 100%; }
-.brand-word { font-weight: 800; letter-spacing: 2px; font-size: 18px; }
+.brand-word { font-weight: 800; letter-spacing: 1.5px; font-size: 15px; white-space: nowrap; }
 .brand-accent { color: var(--orange); }
 
 .nav { display: flex; align-items: center; gap: 28px; }
@@ -265,7 +265,13 @@ html.js .reveal.in { opacity: 1; transform: none; }
 .project-id { display: flex; flex-direction: column; }
 .project-name { font-size: 27px; font-weight: 800; margin: 0; letter-spacing: -.4px; }
 .project-role { font-size: 13px; color: var(--ac); letter-spacing: .5px; }
-.project-flag { margin-left: auto; font-size: 12px; color: var(--orange); border: 1px solid rgba(242,104,34,.4); background: var(--orange-soft); padding: 5px 11px; border-radius: 20px; }
+.project-tags { margin-left: auto; display: flex; align-items: center; gap: 10px; flex: 0 0 auto; }
+.project-ver { font-size: 12px; color: var(--ac); letter-spacing: .5px; white-space: nowrap;
+  border: 1px solid color-mix(in srgb, var(--ac) 35%, transparent);
+  background: color-mix(in srgb, var(--ac) 10%, transparent);
+  padding: 5px 11px; border-radius: 20px; transition: border-color .2s, transform .2s var(--ease); }
+.project-ver:hover { border-color: var(--ac); transform: translateY(-1px); }
+.project-flag { font-size: 12px; color: var(--orange); border: 1px solid rgba(242,104,34,.4); background: var(--orange-soft); padding: 5px 11px; border-radius: 20px; white-space: nowrap; }
 .project-tagline { font-size: 20px; font-weight: 650; color: var(--text); margin: 0 0 10px; max-width: 56ch; }
 .project-blurb { color: var(--muted); margin: 0 0 26px; max-width: 70ch; }
 
@@ -344,6 +350,22 @@ html.js .reveal.in { opacity: 1; transform: none; }
 .ethos-num { position: absolute; top: 16px; right: 18px; font-size: 13px; color: var(--orange); opacity: .55; }
 .ethos-card .card-title { padding-right: 40px; }
 
+/* ───────── FAQ ───────── */
+.faq-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 18px 22px; }
+.faq-item {
+  position: relative; padding: 26px 28px; border-radius: var(--radius);
+  border: 1px solid var(--border-2); background: var(--surface);
+  border-left: 3px solid rgba(242,104,34,.55);
+  transition: border-color .3s, transform .3s var(--ease), box-shadow .3s;
+}
+.faq-item:hover { border-color: rgba(242,104,34,.45); border-left-color: var(--orange);
+  transform: translateY(-3px); box-shadow: 0 24px 60px -40px var(--orange-glow); }
+.faq-q { font-size: 16.5px; font-weight: 700; margin: 0 0 9px; letter-spacing: -.2px; line-height: 1.3; }
+.faq-a { color: var(--muted); font-size: 14.5px; line-height: 1.6; margin: 0; }
+.faq-link { display: inline-flex; align-items: center; gap: 5px; margin-top: 13px;
+  font-size: 12.5px; color: var(--orange); letter-spacing: .3px; transition: gap .2s; }
+.faq-link:hover { gap: 9px; }
+
 /* ───────── CTA ───────── */
 .cta-section { text-align: center; overflow: hidden; border-bottom: 1px solid var(--border); }
 .cta-bg { position: absolute; inset: 0; pointer-events: none; }
@@ -392,10 +414,14 @@ html.js .reveal.in { opacity: 1; transform: none; }
 }
 @media (max-width: 620px) {
   body { font-size: 16px; }
+  .brand { gap: 8px; }
+  .brand-word { font-size: 12.5px; letter-spacing: 1px; }
+  .brand-mark { width: 22px; height: 22px; }
   .section { padding: 72px 0; }
   .hero { padding: 80px 0 64px; }
-  .feat-grid, .project-featured .feat-grid, .cards-3, .cards-2 { grid-template-columns: 1fr; }
+  .feat-grid, .project-featured .feat-grid, .cards-3, .cards-2, .faq-grid { grid-template-columns: 1fr; }
   .project { padding: 26px 22px; }
+  .project-head { flex-wrap: wrap; }   /* version chip + ★ flag drop to their own line */
   .wave-body { padding: 14px 18px; }
   .donate-band { padding: 32px 20px; }
   .footer-grid { grid-template-columns: 1fr; gap: 30px; }

assets/js/main.js

@@ -1,4 +1,4 @@
-// Hardrock — tiny, no-dependency progressive enhancement.
+// P2Pool Starter Stack — tiny, no-dependency progressive enhancement.
 (function () {
   "use strict";
   var doc = document.documentElement;

content/_index.md

@@ -1,3 +1,3 @@
 ---
-title: "Hardrock — Self-hosted Monero + Tari mining, the whole operation"
+title: "P2Pool Starter Stack — Private, self-hosted Monero + Tari mining"
 ---