chore: inject 'About Compiler' outro content in blog template

[jgravois]

resolves #338

view it live: https://deploy-preview-351--compilerla.netlify.app/blog/2026/launching-cal-itp-benefits/

it turns out there are slight variations in the outro language for the blogs that include it:

If you’d like to learn more about Compiler

"'s human-centered research practices" - Remix case study
"'s human-centered localization practices" - Content localization
"’s work on Cal-ITP Benefits" - Launching Cal-ITP Benefits
"." - Employee spotlight: Olivia

"research practices" feels the most specific and reusable to me, but i'm (always) open to other suggestions too.

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[jgravois]

i like this "We are cyclists, pedestrians, and bus-riders" variant too 😇

[thekaveman]

I like that variant as well.

[thekaveman]

Tagging blog owner @laneymangan, as well as @AnthonyRollins and @vykster if anyone has thoughts on the specific "About Compiler" language we include in our blog posts.

[AnthonyRollins]

I think we also like the language from the Remix case study, but when I was creating an ad for a conference, Vyki mentioned changing this line: Compiler is a woman-owned software consultancy. to Compiler is an agile software consultancy.

[jgravois]

so, in the name of clarity. this is the (amended) remix case-study outro 👇

About Compiler

Compiler is an agile software consultancy. We are cyclists, pedestrians, and bus-riders and we are passionate about solving technology challenges that support a climate-resilient future. Reach out to learn more about how we can help you make sure your technology spend provides the best outcomes for your staff and users.

might be nice to link "Reach out" to make the CTA more immediately 'actionable' but i'm happy to defer to the experts on that (and everything else).

[laneymangan]

@thekaveman I love the idea of having the outro embedded in the template! Up to this point, we've been slightly editing the language of the outro based on the topic at hand. I don't think it's absolutely required, but curious if it will be editable post by post?

[jgravois]

I don't think it's absolutely required, but curious if it will be editable post by post?

this is what i'd suggest.

1. get consensus on a boilerplate outro
2. inject whatever we land on at the end of each existing blog post.
3. make it possible (via the frontmatter) to omit the outro as an escape hatch in the event that we want to supply something bespoke for an individual post

outro: false # true by default

how does that sound?