I build companies, products & stories on the internet.
Engineering things with AI, software, media, design, and distribution from Kashmir.
I like products that are simple to explain, interesting to use, and have distribution baked into them.
|
A Kashmir-rooted cricket brand bringing decades of bat-making craft into an internet-native consumer brand. Craft × Content × Commerce |
India's Internet Billboard. A live internet property where brands, builders, creators, and wonderfully ambitious strangers compete for attention. |
|
An AI-native content engine for turning ideas, research, and brand context into structured creative output. AI × Media Infrastructure |
An experimental shared memory layer for the AI tools and coding agents I work with. Because starting every AI conversation from zero is ridiculous. |
KashmiriGPT — AI built specifically for the Kashmiri audience, reaching 15K+ users shortly after launch.
And a growing graveyard/laboratory of AI tools, creator experiments, tiny internet businesses, agents, prototypes, and ideas that seemed reasonable at 2 AM.
idea
↓
prototype
↓
ship
↓
tell the story
↓
watch people use it
↓
learn
↓
build again
I'm interested in the entire loop.
Not just writing code.
I care about product, engineering, UX, AI, distribution, storytelling, brands, and why people decide something is worth paying attention to.
Frontend TypeScript · React · Next.js · Tailwind CSS
Backend Python · Django · FastAPI · Node.js · Express
Data & Infrastructure PostgreSQL · Supabase · Redis · Vercel · Azure
AI LLM APIs · Agents · Tool Use · RAG · Evals · Prompt/Context Engineering · AI-assisted development
Things I care disproportionately about Great UX · Fast iteration · Motion · Micro-interactions · Developer tooling · Distribution
I'm a tech/AI creator alongside being an engineer.
I research, script, shoot, edit, and publish content around:
- AI and emerging technology
- How complicated technology actually works
- Building products in public
- Experiments with agents and AI workflows
- The messy process between “I have an idea” and “people are using it”
For me, content isn't something you sprinkle on top after building the product.
Distribution is part of the product.
building:
- AI-native software
- internet-native businesses
- consumer brands
- agentic systems
thinking_about:
- human + AI workflows
- products with built-in distribution
- collective internet behavior
- making software feel alive
- turning ridiculous ideas into real URLs
default_mode: ship > speculate- From Kashmir, India
- Software engineer who wandered rather happily into storytelling
- Founder who wandered equally happily into consumer brands
- Obsessed with products that can be understood in a few seconds
- I enjoy turning complicated technology into simple stories
- I build in public whenever possible
- Gym is usually somewhere between debugging and the next questionable product idea