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1. customer-churn-prediction customer-churn-prediction Public

   Data model for predicting customer churn created using the publicly available telco data set from Kaggle.

   Python

2. Marketing_Mix_Model Marketing_Mix_Model Public

   A marketing mix model using Ordinary Least Squares (OLS) regression to decompose revenue into contributions from each marketing channel plus a baseline.

   Python

3. customer_lifetime_value customer_lifetime_value Public

   A CLV model that uses public data and compares the simple method based on AOV with the industry standard BG/NBD + Gamma-Gamma models.

   Python

4. saas_funnel_analysis saas_funnel_analysis Public

   SaaS Funnel Analysis created with synthetic data. Conversion rates, drop-off rates, and statistical significance testing between funnel stages.

   Python

5. cohort_retention_analysis cohort_retention_analysis Public

   This model Generates 2 years of synthetic user subscription and revenue event data for cohort retention analysis. It builds weekly and monthly cohort tables from subscription event data then comput…

   Python

6. multi-touch-attribution multi-touch-attribution Public

   End-to-end Multi-Touch Attribution pipeline implementing 7 attribution models including simple rule-based approaches as well as Markov Chain and Shapley Value models. This also includes a full MTA …

   Python