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Refresh homepage tagline and hero copy#5380

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ZJvandeWeg merged 3 commits into
split/aifrom
split/home
Jul 24, 2026
Merged

Refresh homepage tagline and hero copy#5380
ZJvandeWeg merged 3 commits into
split/aifrom
split/home

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@dimitrieh

@dimitrieh dimitrieh commented Jul 24, 2026

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Description

Outcome: the homepage leads with the edge-native positioning and reads more cleanly. Updates the tagline/subtitle messaging (site.json) and hero copy.

The hero H1 reads from site.messaging.tagLine (single source of truth, as on main), with the "IT, OT, and IIOT" line kept as a template element so the SEO title and llms.txt stay clean. Also fixes three comma splices left by the punctuation normalization.

Builds on: the full stack beneath it, the navigation styles and the use-case links it references.

Related Issue(s)

Split from #5371.

Checklist

  • I have read the contribution guidelines
  • I have considered the performance impact of these changes

Stack (left to right is merge order; #5373 punctuation is independent, off main):

flowchart LR
    main([main])
    main --> P73["#5373 punctuation"]
    main --> P74["#5374 shop-floor"] --> P75["#5375 nav"] --> P76["#5376 use-cases"] --> P77["#5377 hero-media"] --> P78["#5378 industry"] --> P79["#5379 AI"] --> P80["#5380 homepage"] --> P81["#5381 polish"]
    classDef here stroke-width:4px;
    class P80 here;
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Comment thread src/index.njk
onclick="capture('cta-try-it-now', {'position': 'hero'})">
<span class="text-base uppercase items-center text-base flex gap-2 uppercase items-center text-white hover:text-gray-200">
TRY IT OUT
<span class="ff-animated-link">TRY IT OUT</span>

@Yndira-E Yndira-E Jul 24, 2026

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For this treatment across the website, check my feedback here #5381 (review)

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@dimitrieh @Yndira-E I do appreciate this comment. I think Yndira is right to question this behaviour.

When we port this page to vue, we should make a component for this, as we can then standardize CTA-links and other links.

@Yndira-E Can you create a follow up PR to achieve the results you proposed?

Comment thread src/_data/site.json
"messaging": {
"tagLine": "Build Industrial Applications That Scale Across Your Enterprise",
"subtitle": "Standardize, govern, and deploy operational applications across plants, production lines and teams from a single platform.",
"tagLine": "The edge-native platform for industrial applications",

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Suggested change
"tagLine": "The edge-native platform for industrial applications",
"tagLine": "The Edge-Native Platform for Industrial Applications",

Comment thread src/index.njk
<div class="mx-auto">
<h1 class="font-medium m-auto text-5xl md:text-7xl text-center text-white max-w-4xl">
{{ site.messaging.tagLine | safe }}
{{ site.messaging.tagLine | safe }}<br>IT, OT, and IIOT

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Comment thread src/index.njk
onclick="capture('cta-try-it-now', {'position': 'hero'})">
<span class="text-base uppercase items-center text-base flex gap-2 uppercase items-center text-white hover:text-gray-200">
TRY IT OUT
<span class="ff-animated-link">TRY IT OUT</span>

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@dimitrieh @Yndira-E I do appreciate this comment. I think Yndira is right to question this behaviour.

When we port this page to vue, we should make a component for this, as we can then standardize CTA-links and other links.

@Yndira-E Can you create a follow up PR to achieve the results you proposed?

@ZJvandeWeg
ZJvandeWeg merged commit bc87304 into split/ai Jul 24, 2026
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@ZJvandeWeg
ZJvandeWeg deleted the split/home branch July 24, 2026 18:29
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3 participants