diff --git a/.agents/skills/docs-voice/SKILL.md b/.agents/skills/docs-voice/SKILL.md
index d02f4f8..521b7f9 100644
--- a/.agents/skills/docs-voice/SKILL.md
+++ b/.agents/skills/docs-voice/SKILL.md
@@ -77,6 +77,12 @@ was rejected) and the "when **not** to use it" anti-pitch — keep both.
   a `.codemap/index.db` rebuild are the trigger for `minor`; everything else
   (additive CLI, public types, docs) is `patch`.
 - **Brand one-liner** (memorable beat, not hype): "Query your codebase."
+  Home title / OG: `Codemap — Query your codebase.`
+- **Site / OG / npm description** (never lead with the brand one-liner):
+  "Local codebase intelligence for AI agents — a SQLite index of symbols,
+  imports, and calls. SQL and recipes instead of scanning the tree."
+  Same string in `blume.config.ts`, `package.json`, and the homepage Hero sub;
+  README may expand after the bold one-liner.
 - **Category label** (what it is — pair with the brand beat, then the
   mechanism): "local codebase intelligence" / "codebase intelligence tool".
   Same breath as SQLite / SQL / recipes — never as a standalone slogan.
diff --git a/.changeset/og-meta-copy.md b/.changeset/og-meta-copy.md
new file mode 100644
index 0000000..35ee124
--- /dev/null
+++ b/.changeset/og-meta-copy.md
@@ -0,0 +1,5 @@
+---
+"@stainless-code/codemap": patch
+---
+
+Stop repeating the brand one-liner in site, OG, and npm descriptions.
diff --git a/README.md b/README.md
index 6c26c75..56cf0c0 100644
--- a/README.md
+++ b/README.md
@@ -1,6 +1,6 @@
 # Codemap
 
-**Query your codebase.** Local codebase intelligence for AI agents — a SQLite index of structural metadata (symbols, imports, exports, components, dependencies, CSS tokens, markers, and more) so agents and tools answer “where / what / who” with **SQL** instead of scanning the tree.
+**Query your codebase.** Local codebase intelligence for AI agents — a SQLite index of symbols, imports, calls, and more structural metadata so agents answer “where / what / who” with **SQL** and recipes instead of scanning the tree.
 
 - **Not** grep by default — use ripgrep / your IDE for raw text. Opt-in FTS5 (`--with-fts` / `fts5: true`) when body matches need to JOIN with structure.
 - **Is** a fast, token-efficient way to navigate **structure**.
diff --git a/apps/docs/blume.config.ts b/apps/docs/blume.config.ts
index daa9a40..8f0fd7e 100644
--- a/apps/docs/blume.config.ts
+++ b/apps/docs/blume.config.ts
@@ -6,11 +6,13 @@ const title = "Codemap";
 /** Custom `.astro` pages have no frontmatter — name OG cards (else humanized segment). */
 const homeTitle = `${title} — Query your codebase.`;
 const notFoundTitle = "Page not found";
+/** Capacity pitch — do not lead with the brand one-liner (docs-voice). */
+const description =
+  "Local codebase intelligence for AI agents — a SQLite index of symbols, imports, and calls. SQL and recipes instead of scanning the tree.";
 
 export default defineConfig({
   title,
-  description:
-    "Query your codebase — local codebase intelligence for AI agents",
+  description,
 
   logo: { image: "/logo.svg", text: "Codemap" },
 
diff --git a/apps/docs/pages/_home/Hero.astro b/apps/docs/pages/_home/Hero.astro
index 005f83b..71cfd59 100644
--- a/apps/docs/pages/_home/Hero.astro
+++ b/apps/docs/pages/_home/Hero.astro
@@ -14,8 +14,8 @@ import { cliSnippet } from "./source-snippets.ts";
   </h1>
 
   <p class="mx-auto mt-6 max-w-2xl text-balance text-foreground text-lg">
-    Local codebase intelligence: a SQLite index of symbols, imports, and calls —
-    SQL and recipes for agents, not another grep pass.
+    Local codebase intelligence for AI agents — a SQLite index of symbols,
+    imports, and calls. SQL and recipes instead of scanning the tree.
   </p>
 
   {/* Blume CodeBlock fills the column — shrink-wrap like InstallBox. */}
diff --git a/package.json b/package.json
index c71c8e2..d9df2a8 100644
--- a/package.json
+++ b/package.json
@@ -1,7 +1,7 @@
 {
   "name": "@stainless-code/codemap",
   "version": "0.11.3",
-  "description": "Query your codebase — local codebase intelligence for AI agents",
+  "description": "Local codebase intelligence for AI agents — a SQLite index of symbols, imports, and calls. SQL and recipes instead of scanning the tree.",
   "keywords": [
     "agents",
     "ai",