improvement(landing): SEO copy and metadata rewrite across marketing pages (#5689)

* improvement(landing): SEO copy and metadata rewrite across marketing pages

* improvement(landing): remove em dashes from marketing copy

* fix(landing): name Sim in the knowledge base H1

Author: waleedlatif1

apps/sim/app/(landing)/careers/components/job-board/job-groups.tsx

@@ -4,7 +4,7 @@ import type { CareerPosting } from '@/lib/ashby/jobs'
 import type { DepartmentGroup } from '@/app/(landing)/careers/components/job-board/utils'
 
 /** Empty-state copy: distinguishes a truly empty board from a filtered-to-zero view. */
-const NO_OPEN_ROLES_MESSAGE = 'No open roles right now — check back soon.'
+const NO_OPEN_ROLES_MESSAGE = 'No open roles right now. Check back soon.'
 const NO_MATCHING_ROLES_MESSAGE =
   'No roles match these filters right now. Try clearing them, or check back soon.'
 

apps/sim/app/(landing)/components/features/components/build-callout/components/build-chat-animation/build-chat-animation.tsx

@@ -8,7 +8,7 @@ import { ThinkingLoader } from '@/components/ui'
 
 const PROMPT = 'Build a workflow to schedule and publish posts to my X account.'
 const REPLY =
-  'On it — building a workflow with a schedule trigger, a drafting agent, and an X publish step.'
+  'On it. Building a workflow with a schedule trigger, a drafting agent, and an X publish step.'
 const REPLY_WORDS = REPLY.split(' ')
 
 const TYPE_START_MS = 900

apps/sim/app/(landing)/components/features/features.tsx

@@ -54,7 +54,7 @@ export function Features() {
         <FeatureCard
           eyebrow='Context'
           title='Give Sim data it can reason over.'
-          description='Sim stores your data semantically in tables, files, and knowledge bases your agents read from to ground every answer in your own data.'
+          description='Sim stores your data in tables, files, and knowledge bases, the semantic memory agents read to ground every answer.'
           backdropSrc='/landing/feature-context-backdrop.jpg'
           mediaSide='right'
         >
@@ -65,7 +65,7 @@ export function Features() {
         <FeatureCard
           eyebrow='Build'
           title='Build agents that solve real problems.'
-          description='Wire blocks, models, and integrations into agent logic on a visual builder, from one agent to many working in parallel.'
+          description="Wire blocks, models, and integrations into agent logic on Sim's visual builder, from one agent to many working in parallel."
           href='/workflows'
           linkLabel='Explore the workflow builder'
         >
@@ -76,7 +76,7 @@ export function Features() {
         <FeatureCard
           eyebrow='Monitor'
           title='Watch every run, end to end.'
-          description='Trace each run block by block, with full logs and the real cost, so you always know what ran and why.'
+          description='Sim traces each run block by block, with full logs and the real cost.'
           backdropSrc='/landing/feature-monitor-backdrop.jpg'
           mediaSide='right'
           flushBottom

apps/sim/app/(landing)/components/footer/footer.tsx

@@ -27,12 +27,20 @@ interface FooterItem {
   external?: boolean
 }
 
+/**
+ * Platform modules link to their local landing pages (internal link equity
+ * stays on the ranking pages); docs-only surfaces (MCP, API, Self Hosting)
+ * and Status remain external.
+ */
 const PRODUCT_LINKS: FooterItem[] = [
   { label: 'Enterprise', href: '/enterprise' },
-  { label: 'Mothership', href: 'https://docs.sim.ai/mothership', external: true },
-  { label: 'Workflows', href: 'https://docs.sim.ai', external: true },
-  { label: 'Knowledge Base', href: 'https://docs.sim.ai/knowledgebase', external: true },
-  { label: 'Tables', href: 'https://docs.sim.ai/tables', external: true },
+  { label: 'Chat', href: 'https://docs.sim.ai/mothership', external: true },
+  { label: 'Workflows', href: '/workflows' },
+  { label: 'Knowledge Base', href: '/knowledge' },
+  { label: 'Tables', href: '/tables' },
+  { label: 'Files', href: '/files' },
+  { label: 'Logs', href: '/logs' },
+  { label: 'Scheduled Tasks', href: '/scheduled-tasks' },
   { label: 'MCP', href: 'https://docs.sim.ai/agents/mcp', external: true },
   { label: 'API', href: 'https://docs.sim.ai/api-reference/getting-started', external: true },
   { label: 'Self Hosting', href: 'https://docs.sim.ai/platform/self-hosting', external: true },

apps/sim/app/(landing)/components/hero/hero.tsx

@@ -86,11 +86,11 @@ export function Hero() {
         headingId='hero-heading'
         heading={
           <>
-            Sim is your AI workspace <br />
-            for building agentic workflows.
+            Sim is the AI workspace <br />
+            for building AI agents.
           </>
         }
-        description='The open-source workspace where teams build, deploy, and manage AI agents.'
+        description='Open source, with 1,000+ integrations and every major LLM. Build, deploy, and manage agents visually, conversationally, or with code.'
       />
 
       <div

apps/sim/app/(landing)/components/home-structured-data/home-structured-data.tsx

@@ -16,6 +16,14 @@ import { JsonLd } from '@/app/(landing)/components/json-ld'
  * - All claims must also appear as visible text on the page.
  * - Do not add `aggregateRating` without real, verifiable review data.
  */
+/**
+ * The home page's canonical description - the single string shared by the
+ * `<meta name="description">`, OG/Twitter cards (`page.tsx`), and the JSON-LD
+ * `WebPage.description` below, so the three surfaces never drift.
+ */
+export const HOME_PAGE_DESCRIPTION =
+  'Sim is the open-source AI workspace where teams build, deploy, and manage AI agents across 1,000+ integrations and every major LLM, visually or with code.'
+
 const HOME_JSON_LD = {
   '@context': 'https://schema.org',
   '@graph': [
@@ -27,8 +35,7 @@ const HOME_JSON_LD = {
       isPartOf: { '@id': `${SITE_URL}#website` },
       about: { '@id': `${SITE_URL}#software` },
       datePublished: '2024-01-01T00:00:00+00:00',
-      description:
-        'Sim is the open-source AI workspace where teams build, deploy, and manage AI agents. Connect 1,000+ integrations and every major LLM to create agents that automate real work.',
+      description: HOME_PAGE_DESCRIPTION,
       breadcrumb: { '@id': `${SITE_URL}#breadcrumb` },
       inLanguage: 'en-US',
       speakable: {
@@ -93,7 +100,7 @@ const HOME_JSON_LD = {
       ],
       featureList: [
         'AI workspace for teams',
-        'Mothership: natural language agent creation',
+        'Chat: build and manage agents in natural language',
         'Visual workflow builder',
         '1,000+ integrations',
         'LLM orchestration (OpenAI, Anthropic, Google, xAI, Mistral, Perplexity)',

apps/sim/app/(landing)/components/home-structured-data/index.ts

@@ -1 +1 @@
-export { HomeStructuredData } from './home-structured-data'
+export { HOME_PAGE_DESCRIPTION, HomeStructuredData } from './home-structured-data'

apps/sim/app/(landing)/components/mothership/mothership.tsx

@@ -45,7 +45,7 @@ const AREAS: Area[] = [
     size: 180,
     definition: (
       <>
-        One catalog of 1,000+ integrations
+        Sim&apos;s catalog of 1,000+ integrations
         <br />
         your agents act through.
       </>
@@ -55,7 +55,7 @@ const AREAS: Area[] = [
     word: 'Context',
     Mark: IsoIngestIllustration,
     size: 170,
-    definition: 'Your data, stored semantically as the memory your agents reason over.',
+    definition: 'Your data, stored semantically in Sim as the memory your agents reason over.',
   },
   {
     word: 'Build',
@@ -67,7 +67,7 @@ const AREAS: Area[] = [
     word: 'Monitor',
     Mark: IsoMonitorIllustration,
     size: 174,
-    definition: 'See inside every run with live traces, logs, and real cost.',
+    definition: 'See inside every run in Sim: live traces, logs, and real cost.',
   },
 ]
 

apps/sim/app/(landing)/components/product-demo/product-demo.tsx

@@ -46,7 +46,7 @@ export function ProductDemo() {
           </h2>
           <p className='mt-3 text-pretty text-[15px] text-[var(--text-muted)] leading-[1.6]'>
             Tell Sim what you need in plain English and it wires blocks, models, and integrations
-            into a working agent, ready to run.
+            into a working agent.
           </p>
         </div>
       </div>

apps/sim/app/(landing)/components/solutions-page/components/solutions-structured-data/solutions-structured-data.tsx

@@ -22,7 +22,7 @@ interface SolutionsStructuredDataProps {
 }
 
 export function SolutionsStructuredData({ config }: SolutionsStructuredDataProps) {
-  const { module, path, hero, rows } = config
+  const { module, path, seoDescription, offersFreeTier = true, hero, rows } = config
   const url = `${SITE_URL}${path}`
   const featureList = Array.from(
     new Set(rows.flatMap((row) => row.cards.map((card) => card.title)))
@@ -36,7 +36,7 @@ export function SolutionsStructuredData({ config }: SolutionsStructuredDataProps
         '@id': `${url}#webpage`,
         url,
         name: hero.heading,
-        description: hero.summary,
+        description: seoDescription ?? hero.summary,
         isPartOf: { '@id': `${SITE_URL}#website` },
         about: { '@id': `${url}#application` },
         breadcrumb: { '@id': `${url}#breadcrumb` },
@@ -59,7 +59,9 @@ export function SolutionsStructuredData({ config }: SolutionsStructuredDataProps
         operatingSystem: 'Web',
         url,
         featureList,
-        offers: { '@type': 'Offer', price: '0', priceCurrency: 'USD' },
+        ...(offersFreeTier && {
+          offers: { '@type': 'Offer', price: '0', priceCurrency: 'USD' },
+        }),
       },
     ],
   }