diff --git a/doctr/models/kie_predictor/pytorch.py b/doctr/models/kie_predictor/pytorch.py
index bd315f6c31..d00cdf929f 100644
--- a/doctr/models/kie_predictor/pytorch.py
+++ b/doctr/models/kie_predictor/pytorch.py
@@ -142,10 +142,6 @@ def forward(
             dict_loc_preds[class_name] = _loc_preds
             objectness_scores[class_name] = _scores
 
-        # Apply hooks to loc_preds if any
-        for hook in self.hooks:
-            dict_loc_preds = hook(dict_loc_preds)
-
         # Crop images
         crops = {}
         for class_name in dict_loc_preds.keys():
@@ -156,6 +152,11 @@ def forward(
                 assume_straight_pages=self.assume_straight_pages,
                 assume_horizontal=self._page_orientation_disabled,
             )
+
+        # Apply hooks to loc_preds if any
+        for hook in self.hooks:
+            dict_loc_preds = hook(dict_loc_preds)
+
         # Rectify crop orientation
         crop_orientations: Any = {}
         if not self.assume_straight_pages:
diff --git a/doctr/models/predictor/pytorch.py b/doctr/models/predictor/pytorch.py
index 66dde94f16..1db1636226 100644
--- a/doctr/models/predictor/pytorch.py
+++ b/doctr/models/predictor/pytorch.py
@@ -152,10 +152,6 @@ def forward(
         # Detach objectness scores from loc_preds
         loc_preds, objectness_scores = detach_scores(loc_preds)
 
-        # Apply hooks to loc_preds if any
-        for hook in self.hooks:
-            loc_preds = hook(loc_preds)
-
         # Crop images
         crops, loc_preds, objectness_scores = self._prepare_crops(
             pages,
@@ -164,6 +160,11 @@ def forward(
             assume_straight_pages=self.assume_straight_pages,
             assume_horizontal=self._page_orientation_disabled,
         )
+
+        # Apply hooks to loc_preds if any
+        for hook in self.hooks:
+            loc_preds = hook(loc_preds)
+
         # Rectify crop orientation and get crop orientation predictions
         crop_orientations: Any = []
         if not self.assume_straight_pages: