diff --git a/src/Elastic.Documentation.Site/Assets/main.ts b/src/Elastic.Documentation.Site/Assets/main.ts
index a150497052..c2484788e4 100644
--- a/src/Elastic.Documentation.Site/Assets/main.ts
+++ b/src/Elastic.Documentation.Site/Assets/main.ts
@@ -17,7 +17,9 @@ import {
     ATTR_CTA_URL,
     ATTR_CTA_LABEL,
     ATTR_CTA_LOCATION,
+    ATTR_EVENT_NAME,
     ATTR_URL_PATH,
+    ATTR_URL_FULL,
 } from './telemetry/semconv'
 import { initTocNav } from './toc-nav'
 import 'htmx-ext-head-support'
@@ -143,9 +145,19 @@ function ctaAttributes(cta: HTMLAnchorElement) {
         [ATTR_CTA_LABEL]: cta.dataset.ctaLabel ?? '',
         [ATTR_CTA_LOCATION]: cta.dataset.ctaLocation ?? '',
         [ATTR_URL_PATH]: window.location.pathname,
+        [ATTR_URL_FULL]: window.location.href,
     }
 }
 
+// Emit a CTA event: event.name mirrors the body so records can be filtered by
+// exact keyword (attributes.event.name) instead of a text match on body.
+function logCtaEvent(eventName: string, cta: HTMLAnchorElement) {
+    logInfo(eventName, {
+        [ATTR_EVENT_NAME]: eventName,
+        ...ctaAttributes(cta),
+    })
+}
+
 let ctaImpressionObserver: IntersectionObserver | null = null
 
 // Fires 'cta_viewed' the first time a CTA becomes at least half visible, then stops
@@ -157,10 +169,7 @@ function initCtaImpressions() {
         (entries, observer) => {
             for (const entry of entries) {
                 if (!entry.isIntersecting) continue
-                logInfo(
-                    'cta_viewed',
-                    ctaAttributes(entry.target as HTMLAnchorElement)
-                )
+                logCtaEvent('cta_viewed', entry.target as HTMLAnchorElement)
                 observer.unobserve(entry.target)
             }
         },
@@ -210,7 +219,7 @@ document.addEventListener('click', function (event: MouseEvent) {
         'a[data-cta]'
     )
     if (!cta) return
-    logInfo('cta_clicked', ctaAttributes(cta))
+    logCtaEvent('cta_clicked', cta)
 })
 
 // Don't remove style tags because they are used by the elastic global nav.
diff --git a/src/Elastic.Documentation.Site/Assets/telemetry/semconv.ts b/src/Elastic.Documentation.Site/Assets/telemetry/semconv.ts
index 00078816b6..088938b1bf 100644
--- a/src/Elastic.Documentation.Site/Assets/telemetry/semconv.ts
+++ b/src/Elastic.Documentation.Site/Assets/telemetry/semconv.ts
@@ -17,6 +17,7 @@ export {
     ATTR_ERROR_TYPE,
     ATTR_EXCEPTION_MESSAGE,
     ATTR_URL_PATH,
+    ATTR_URL_FULL,
 } from '@opentelemetry/semantic-conventions'
 
 // ============================================================================