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Add meta_title frontmatter field to docs-builder #3938

Description

@georgewallace

Summary

The new title guidance for Elastic Docs defines a meta_title frontmatter field that does not yet exist in docs-builder.

What it's for

meta_title controls the HTML <title> tag independently of the H1. It's needed for two cases:

  • Pattern B pages — where the H1 intentionally omits the product name (e.g. Query DSL), so the page title needs a qualifier: Query DSL - Elasticsearch | Elastic Docs
  • API operation pages — always need {H1} - {Product} API | Elastic Docs as the page title regardless of the H1

Without this field, Pattern B pages and all API operation pages fall back to {H1} | Elastic Docs, losing the product qualifier in search results.

Title resolution logic

The build system should determine the page title (<title> tag) using the following order of precedence:

  1. If meta_title is set in frontmatter → use {meta_title} | Elastic Docs
  2. Otherwise → fall back to {H1} | Elastic Docs

Authors write the title portion only (without the suffix). The build system appends | Elastic Docs.

Suffix change

As part of this work, the per-repo suffix used today (e.g. | Elasticsearch Reference, | Beats, | Logstash) should be replaced with a single unified suffix: | Elastic Docs.

This applies to all repos. The suffix is appended automatically by the build system — authors never type it manually.

Example frontmatter

---
navigation_title: Query DSL
meta_title: Query DSL - Elasticsearch
---

Renders as: <title>Query DSL - Elasticsearch | Elastic Docs</title>

Reference

Title guidance doc: https://github.com/elastic/docs-content-internal/blob/main/docs/style-guide/titles.md

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