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<!DOCTYPE html>
<html lang="en">
<head>
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<title>TM Hospitality Strategies — Strategy for Restaurants & Hospitality</title>
<meta name="description" content="TM Hospitality Strategies helps restaurant and hospitality operators sharpen their concept, systems and numbers. Strategy and operations consulting.">
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<a class="skip-link" href="#main">Skip to main content</a>
<!-- sync:header -->
<header class="site-header" id="top">
<div class="wrap bar">
<a class="brand" href="#top" aria-label="TM Hospitality Strategies — home">
<span class="brand-mark"><img src="assets/images/tmhs-logo-96.png" width="34" height="31" alt=""></span>
<span class="brand-text">TM Hospitality <b>Strategies</b></span>
</a>
<nav id="nav" class="nav" aria-label="Main">
<ul>
<li><a href="#about">About</a></li>
<li><a href="#services">Services</a></li>
<li><a href="#approach">Approach</a></li>
<li><a href="#calculator">Tools</a></li>
<li><a href="#work">Work</a></li>
<li><a href="#faq">FAQ</a></li>
</ul>
<a class="btn btn-sm nav-cta" href="#contact">Start a conversation</a>
</nav>
<div class="header-tools">
<button type="button" class="icon-btn theme-toggle" id="theme-toggle" aria-pressed="false" aria-label="Dark mode">
<svg class="i-moon" aria-hidden="true"><use href="#i-moon"/></svg>
<svg class="i-sun" aria-hidden="true"><use href="#i-sun"/></svg>
</button>
<a class="btn btn-sm header-cta" href="#contact">Start a conversation</a>
<button type="button" class="icon-btn nav-toggle" aria-expanded="false" aria-controls="nav">
<span class="sr-only">Menu</span><span class="bars" aria-hidden="true"></span>
</button>
</div>
</div>
</header>
<!-- /sync:header -->
<main id="main" tabindex="-1">
<!-- ============ HERO ============ -->
<section class="hero" aria-labelledby="hero-title">
<div class="wrap hero-grid">
<div class="hero-copy">
<p class="eyebrow">Hospitality strategy & operations</p>
<h1 id="hero-title">Sharper concepts. Tighter operations. <em>Better margins.</em></h1>
<p class="lead">TM Hospitality Strategies partners with restaurant and hospitality operators to turn good food and good service into a business that runs well and grows on purpose.</p>
<div class="btn-row">
<a class="btn" href="#contact">Start a conversation <svg aria-hidden="true"><use href="#i-arrow"/></svg></a>
<a class="btn btn-ghost" href="#calculator">Try the free calculators</a>
</div>
<!-- TODO(verify): confirm each of these promises matches how you actually work -->
<ul class="trust">
<li><svg aria-hidden="true"><use href="#i-check"/></svg>Owner-level advice</li>
<li><svg aria-hidden="true"><use href="#i-check"/></svg>On site or remote</li>
<li><svg aria-hidden="true"><use href="#i-check"/></svg>Plain-English reporting</li>
</ul>
</div>
<div class="scene" id="scene" aria-hidden="true">
<div class="scene-glow"></div>
<svg class="scene-rings" viewBox="0 0 400 400" fill="none" stroke="currentColor">
<circle class="r1" cx="200" cy="200" r="190" stroke-width="1" stroke-dasharray="2 10" opacity=".55"/>
<circle class="r2" cx="200" cy="200" r="160" stroke-width="1.2" stroke-dasharray="40 14 4 14" opacity=".35"/>
<circle cx="200" cy="200" r="132" stroke-width="1" opacity=".22"/>
</svg>
<div class="orbit o2"><i></i></div>
<div class="scene-plate">
<div class="orbit"><i></i></div>
<img src="assets/images/tmhs-logo.png" width="335" height="310" alt="">
</div>
<div class="chip c1"><span class="ico"><svg><use href="#i-compass"/></svg></span><span><b>Concept</b><span class="sub">Clear and distinct</span></span></div>
<div class="chip c2"><span class="ico"><svg><use href="#i-cog"/></svg></span><span><b>Operations</b><span class="sub">Systems that hold</span></span></div>
<div class="chip c3"><span class="ico"><svg><use href="#i-chart"/></svg></span><span><b>Margins</b><span class="sub">Healthy and visible</span></span></div>
</div>
</div>
</section>
<!-- ============ CAPABILITIES MARQUEE ============ -->
<section class="proof" aria-labelledby="proof-label">
<div class="wrap">
<div class="proof-top">
<p class="proof-label" id="proof-label">Where the work happens</p>
<button type="button" class="pause" id="marquee-toggle" aria-pressed="false">Pause scrolling</button>
</div>
<div class="marquee" id="marquee">
<div class="marquee-track">
<ul>
<li>Concept & positioning</li><li>Menu engineering</li><li>Labor & scheduling</li><li>Cost control</li><li>New openings</li><li>Restaurants</li><li>Hotels</li><li>Cafés & bars</li><li>Catering</li>
</ul>
<ul aria-hidden="true">
<li>Concept & positioning</li><li>Menu engineering</li><li>Labor & scheduling</li><li>Cost control</li><li>New openings</li><li>Restaurants</li><li>Hotels</li><li>Cafés & bars</li><li>Catering</li>
</ul>
</div>
</div>
</div>
</section>
<!-- ============ ABOUT ============ -->
<section class="section" id="about" aria-labelledby="about-title">
<div class="wrap about-grid">
<div data-reveal>
<p class="eyebrow">About</p>
<h2 id="about-title">Strategy built from <em>the floor up</em></h2>
<!-- TODO(verify): replace with your real story, background and credentials -->
<p>Hospitality is a business of details: the menu, the shift schedule, the prep list, the P&L. TM Hospitality Strategies connects those details to the bigger picture so every decision supports the guest experience and the bottom line.</p>
<p>The work is hands-on and practical. Expect clear priorities, simple tools and recommendations your team can actually run on a Tuesday night.</p>
<p class="note"><strong>Placeholder copy.</strong> This section is a draft and should be replaced with your own story.</p>
</div>
<div class="about-side d1" data-reveal>
<figure class="quote">
<!-- TODO(verify): placeholder statement, not a real client testimonial -->
<blockquote><p>Great hospitality looks effortless because the systems behind it are not.</p></blockquote>
<figcaption>Placeholder statement. A real quote or client testimonial will go here.</figcaption>
</figure>
<ul class="principles">
<li><span class="ico"><svg aria-hidden="true"><use href="#i-users"/></svg></span><span><b>Guests first</b><span>Every change should make the experience better, not just cheaper.</span></span></li>
<li><span class="ico"><svg aria-hidden="true"><use href="#i-doc"/></svg></span><span><b>Numbers you can read</b><span>Simple reporting that owners and managers both understand.</span></span></li>
<li><span class="ico"><svg aria-hidden="true"><use href="#i-pin"/></svg></span><span><b>Boots on the floor</b><span>Recommendations tested against how a real shift runs.</span></span></li>
</ul>
</div>
</div>
</section>
<!-- ============ SERVICES ============ -->
<section class="section tint" id="services" aria-labelledby="services-title">
<div class="wrap">
<div class="section-head" data-reveal>
<p class="eyebrow">Services</p>
<h2 id="services-title">Where I can <em>help</em></h2>
<p>Four focused areas that cover the way a hospitality business is built, run and grown.</p>
</div>
<!-- TODO(verify): confirm the actual service list and wording -->
<div class="bento">
<article class="tile t1" data-reveal>
<span class="ico"><svg aria-hidden="true"><use href="#i-compass"/></svg></span>
<h3>Concept & positioning</h3>
<p>Clarify who you serve, what you are known for and how the menu, brand and room tell one story, so guests know exactly why to choose you.</p>
<ul>
<li><svg aria-hidden="true"><use href="#i-check"/></svg>Brand and guest definition</li>
<li><svg aria-hidden="true"><use href="#i-check"/></svg>Menu and pricing strategy</li>
<li><svg aria-hidden="true"><use href="#i-check"/></svg>Competitive positioning</li>
</ul>
</article>
<article class="tile t2 d1" data-reveal>
<span class="ico"><svg aria-hidden="true"><use href="#i-cog"/></svg></span>
<h3>Operations & systems</h3>
<p>Build the playbooks, checklists and scheduling that make service consistent without burning out your team.</p>
</article>
<article class="tile t3 d2" data-reveal>
<span class="ico"><svg aria-hidden="true"><use href="#i-chart"/></svg></span>
<h3>Financial performance</h3>
<p>Understand prime cost, menu margins and pricing so growth shows up in profit, not just revenue.</p>
</article>
<article class="tile t4 d3" data-reveal>
<span class="ico"><svg aria-hidden="true"><use href="#i-rocket"/></svg></span>
<h3>Growth & new openings</h3>
<p>Plan expansion, new locations or new revenue streams with realistic numbers and a phased roadmap.</p>
</article>
</div>
</div>
</section>
<!-- ============ APPROACH ============ -->
<section class="section dark-band" id="approach" aria-labelledby="approach-title">
<div class="wrap">
<div class="section-head" data-reveal>
<p class="eyebrow">Approach</p>
<h2 id="approach-title">A simple process, <em>no mystery</em></h2>
<p>Four steps from first conversation to results that last.</p>
</div>
<ol class="steps">
<li data-reveal><span class="num" aria-hidden="true">01</span><h3>Listen</h3><p>Walk the operation, review the numbers and hear from the people who run it.</p></li>
<li data-reveal data-d="1"><span class="num" aria-hidden="true">02</span><h3>Diagnose</h3><p>Find the few changes that will move results the most and rank them by effort and impact.</p></li>
<li data-reveal data-d="2"><span class="num" aria-hidden="true">03</span><h3>Build</h3><p>Put the plan, tools and training in place, with your team involved at each step.</p></li>
<li data-reveal data-d="3"><span class="num" aria-hidden="true">04</span><h3>Sustain</h3><p>Track the right measures and adjust, so the gains hold after the engagement ends.</p></li>
</ol>
</div>
</section>
<!-- ============ TOOLKIT ============ -->
<section class="section" id="calculator" aria-labelledby="calc-title">
<div class="wrap">
<div class="section-head" data-reveal>
<p class="eyebrow">Free tools</p>
<h2 id="calc-title">Run the <em>numbers</em></h2>
<p>Five quick calculators: prime cost for the whole business, plate cost for a dish, pour cost for a drink, actual food cost from your inventory counts and the sales you need to break even. Everything runs in your browser.</p>
<!-- gen:tool-links -->
<p class="tool-pages">Each one also has its own page with a worked example: <a href="tools/prime-cost-calculator/">prime cost</a>, <a href="tools/plate-cost-calculator/">plate cost</a>, <a href="tools/pour-cost-calculator/">cocktail pour cost</a>, <a href="tools/break-even-calculator/">break-even</a> and <a href="tools/food-cost-calculator/">actual food cost</a>.</p>
<!-- /gen:tool-links -->
</div>
<div class="toolkit" data-reveal>
<div class="tabs" id="tool-tabs" role="tablist" aria-label="Calculators">
<span class="tab-ink" aria-hidden="true"></span>
<button type="button" role="tab" id="tab-prime" data-tool="prime" aria-controls="calc" aria-selected="true"><svg aria-hidden="true"><use href="#i-chart"/></svg>Prime cost</button>
<button type="button" role="tab" id="tab-plate" data-tool="plate" aria-controls="plate" aria-selected="false" tabindex="-1"><svg aria-hidden="true"><use href="#i-plate"/></svg>Plate cost</button>
<button type="button" role="tab" id="tab-cocktail" data-tool="cocktail" aria-controls="cocktail" aria-selected="false" tabindex="-1"><svg aria-hidden="true"><use href="#i-glass"/></svg>Cocktail cost</button>
<button type="button" role="tab" id="tab-breakeven" data-tool="breakeven" aria-controls="breakeven" aria-selected="false" tabindex="-1"><svg aria-hidden="true"><use href="#i-balance"/></svg>Break-even</button>
<button type="button" role="tab" id="tab-foodcost" data-tool="foodcost" aria-controls="foodcost" aria-selected="false" tabindex="-1"><svg aria-hidden="true"><use href="#i-box"/></svg>Food cost</button>
</div>
<!-- sync:tool-prime -->
<div class="calc" id="calc" role="tabpanel" aria-labelledby="tab-prime">
<div class="calc-form">
<div class="field">
<label for="calc-revenue">Monthly sales</label>
<div class="money"><span aria-hidden="true">$</span><input id="calc-revenue" name="revenue" type="text" inputmode="numeric" autocomplete="off" value="100,000" aria-describedby="calc-revenue-hint calc-revenue-issue"></div>
<p id="calc-revenue-hint" class="sr-only">Enter your total monthly sales in dollars, for example 120,000 or 120k.</p>
<p id="calc-revenue-issue" class="add-note" role="status"></p>
</div>
<p class="calc-hint" id="calc-cost-hint">Drag a slider, or type a percentage (31.5%) or a dollar amount from your P&L ($31,240).</p>
<div class="field">
<div class="lab"><label for="calc-food">Food and beverage cost</label><input class="val-in" id="calc-food-in" type="text" inputmode="decimal" autocomplete="off" value="31%" aria-label="Food and beverage cost, typed as a percentage of sales or a dollar amount" aria-describedby="calc-cost-hint calc-food-alt"></div>
<input id="calc-food" name="food" type="range" aria-valuetext="31% of sales" min="15" max="50" step="1" value="31">
<p class="cost-alt" id="calc-food-alt">$31,000 a month</p>
</div>
<div class="field">
<div class="lab"><label for="calc-labor">Labor cost</label><input class="val-in" id="calc-labor-in" type="text" inputmode="decimal" autocomplete="off" value="32%" aria-label="Labor cost, typed as a percentage of sales or a dollar amount" aria-describedby="calc-cost-hint calc-labor-alt"></div>
<input id="calc-labor" name="labor" type="range" aria-valuetext="32% of sales" min="15" max="50" step="1" value="32">
<p class="cost-alt" id="calc-labor-alt">$32,000 a month</p>
</div>
<div class="field">
<div class="lab"><label for="calc-other">Other controllable costs</label><input class="val-in" id="calc-other-in" type="text" inputmode="decimal" autocomplete="off" value="12%" aria-label="Other controllable costs, typed as a percentage of sales or a dollar amount" aria-describedby="calc-cost-hint calc-other-alt"></div>
<input id="calc-other" name="other" type="range" aria-valuetext="12% of sales" min="0" max="30" step="1" value="12">
<p class="cost-alt" id="calc-other-alt">$12,000 a month</p>
</div>
<div class="split" aria-hidden="true">
<p class="split-label">Where each sales dollar goes</p>
<div class="split-bar"><span class="seg seg-food"></span><span class="seg seg-labor"></span><span class="seg seg-other"></span><span class="seg seg-left"></span></div>
<ul class="split-key">
<li class="k-food">Food & bev <b id="split-food">31%</b></li>
<li class="k-labor">Labor <b id="split-labor">32%</b></li>
<li class="k-other">Other <b id="split-other">12%</b></li>
<li class="k-left">Left <b id="split-left">25%</b></li>
</ul>
</div>
<dl class="whatif">
<div><dt>Each point of prime cost is worth</dt><dd><b id="wi-point">$1,000 a month</b><span id="wi-point-yr">$12,000 a year</span></dd></div>
<div><dt>Getting prime cost to 60%</dt><dd><b id="wi-gap">+$36,000 a year</b><span id="wi-gap-note">if prime cost came down 3 points</span></dd></div>
</dl>
</div>
<div class="calc-out" data-band="target">
<div class="gauge">
<svg viewBox="0 0 220 124" aria-hidden="true">
<path class="track" d="M 20 110 A 90 90 0 0 1 200 110" fill="none" stroke-width="16" stroke-linecap="round" pathLength="100"/>
<path class="bar-fill" id="gauge-fill" d="M 20 110 A 90 90 0 0 1 200 110" fill="none" stroke-width="16" stroke-linecap="round" pathLength="100" stroke-dasharray="100" stroke-dashoffset="37"/>
</svg>
<div class="read"><b id="out-prime-pct">63%</b><span>Prime cost</span></div>
</div>
<span class="band" id="out-band">On target</span>
<dl class="stats">
<div><dt>Prime cost</dt><dd id="out-prime-usd">$63,000</dd></div>
<div><dt>Left after these costs</dt><dd id="out-left-usd">$25,000</dd></div>
</dl>
<p class="calc-summary" id="out-summary" role="status" aria-live="polite"></p>
<button type="button" class="reset" id="calc-reset">Reset to example values</button>
</div>
<section class="tracker" id="tracker" aria-labelledby="tracker-title">
<div class="tracker-head">
<p class="tracker-title" id="tracker-title">Track it month by month</p>
<p>Save each month's numbers to see which way prime cost is heading. Saved months stay in this browser only, until you clear them.</p>
<p class="tracker-alt">Prefer a spreadsheet? <a href="assets/downloads/prime-cost-tracker.xlsx" download>Download the prime cost tracker template</a> (Excel, also opens in Google Sheets and Numbers).</p>
</div>
<div class="tracker-save">
<div class="tracker-field">
<label for="tracker-month">Month</label>
<input type="month" id="tracker-month" min="2000-01">
</div>
<button type="button" class="btn btn-sm" id="tracker-save">Save this month</button>
</div>
<p class="add-note" id="tracker-status" role="status"></p>
<p class="tracker-empty" id="tracker-empty">No months saved yet. Set this month's numbers above, then save them.</p>
<div class="tracker-view" id="tracker-view" hidden>
<p class="tracker-summary" id="tracker-summary"></p>
<svg class="tracker-chart" id="tracker-chart" aria-hidden="true" focusable="false"></svg>
<div class="table-scroll">
<table class="tracker-table">
<caption class="sr-only">Saved months, newest first</caption>
<thead><tr><th scope="col">Month</th><th scope="col">Sales</th><th scope="col">Food & bev</th><th scope="col">Labor</th><th scope="col">Prime cost</th><th scope="col"><span class="sr-only">Remove</span></th></tr></thead>
<tbody id="tracker-rows"></tbody>
</table>
</div>
<div class="btn-row">
<button type="button" class="btn btn-ghost btn-sm" id="tracker-export">Download as CSV</button>
<button type="button" class="btn btn-ghost btn-sm" id="tracker-import">Import a CSV</button>
<input type="file" id="tracker-file" accept=".csv,text/csv" hidden>
<button type="button" class="btn btn-ghost btn-sm" id="tracker-clear">Clear saved months</button>
</div>
</div>
</section>
<!-- TODO(verify): confirm benchmark ranges (rule-of-thumb bands below) before relying on them -->
<p class="calc-note"><strong>Illustration only, not advice.</strong> Bands are common rules of thumb (under 60% strong, 60-65% on target, 65-70% watch, over 70% needs attention) and vary by concept. Nothing you enter is sent anywhere, and nothing is stored unless you save a month (then only in this browser).</p>
</div>
<!-- /sync:tool-prime -->
<!-- sync:tool-plate -->
<div class="calc recipe" id="plate" role="tabpanel" aria-labelledby="tab-plate" hidden>
<div class="calc-form">
<!-- TODO(verify): the example recipe and 30% target are illustrations, not benchmarks -->
<fieldset class="recipe-rows">
<legend>Ingredients for one plate <span class="hint">Example recipe</span></legend>
<div class="rows-head" aria-hidden="true"><span>Ingredient</span><span>Cost</span></div>
<ul class="rows" id="plate-rows"></ul>
<p class="rows-empty" id="plate-empty" hidden>No ingredients yet. Add one to start.</p>
<button type="button" class="add-row" id="plate-add"><svg aria-hidden="true"><use href="#i-plus"/></svg>Add ingredient</button>
<p class="add-note" id="plate-add-note" role="status"></p>
</fieldset>
<div class="field">
<div class="lab"><label for="plate-target">Target food cost</label><span class="val" id="plate-target-out" aria-hidden="true">30%</span></div>
<input id="plate-target" type="range" min="15" max="50" step="1" value="30" aria-valuetext="30% food cost">
</div>
<div class="field">
<label for="plate-price">Your menu price <span class="opt">optional</span></label>
<div class="money"><span aria-hidden="true">$</span><input id="plate-price" type="text" inputmode="decimal" autocomplete="off" value="22.00"></div>
</div>
<div class="save-dish">
<div class="tracker-field">
<label for="plate-dish">Dish name</label>
<input id="plate-dish" type="text" maxlength="40" autocomplete="off" aria-describedby="plate-save-status">
</div>
<button type="button" class="btn btn-ghost btn-sm" id="plate-save" data-save="plate">Save to my menu</button>
</div>
<p class="add-note" id="plate-save-status" role="status"></p>
</div>
<div class="calc-out" data-band="strong">
<div class="readout"><span class="readout-k">Suggested menu price</span><b id="plate-out-price">$20.67</b><span id="plate-out-target">at 30% food cost</span></div>
<span class="band" id="plate-band">At or under target</span>
<dl class="stats stats-3">
<div><dt>Plate cost</dt><dd id="plate-out-cost">$6.20</dd></div>
<div><dt>Food cost at your price</dt><dd id="plate-out-pct">28.2%</dd></div>
<div><dt>Gross profit <span id="plate-profit-at">at your price</span></dt><dd id="plate-out-profit">$15.80</dd></div>
</dl>
<p class="calc-summary" id="plate-summary" role="status" aria-live="polite"></p>
<button type="button" class="reset" id="plate-reset">Reset to the example</button>
</div>
<p class="calc-note"><strong>Illustration only, not advice.</strong> The example recipe and target are placeholders, so set your own. Suggested price is plate cost divided by your target food cost.</p>
</div>
<!-- /sync:tool-plate -->
<!-- sync:tool-cocktail -->
<div class="calc recipe" id="cocktail" role="tabpanel" aria-labelledby="tab-cocktail" hidden>
<div class="calc-form">
<!-- TODO(verify): the example recipe, bottle prices and 20% target are illustrations, not benchmarks -->
<fieldset class="recipe-rows">
<legend>Pours in one drink <span class="hint">Example recipe</span></legend>
<div class="rows-head" aria-hidden="true"><span>Ingredient</span><span>Bottle price</span><span>Size</span><span>Pour</span><span>Cost</span></div>
<ul class="rows" id="cocktail-rows"></ul>
<p class="rows-empty" id="cocktail-empty" hidden>No pours yet. Add one to start.</p>
<button type="button" class="add-row" id="cocktail-add"><svg aria-hidden="true"><use href="#i-plus"/></svg>Add a pour</button>
<p class="add-note" id="cocktail-add-note" role="status"></p>
</fieldset>
<div class="field">
<label for="cocktail-extra">Mixers, garnish and ice</label>
<div class="money"><span aria-hidden="true">$</span><input id="cocktail-extra" type="text" inputmode="decimal" autocomplete="off" value="0.40"></div>
</div>
<div class="field">
<div class="lab"><label for="cocktail-target">Target pour cost</label><span class="val" id="cocktail-target-out" aria-hidden="true">20%</span></div>
<input id="cocktail-target" type="range" min="10" max="40" step="1" value="20" aria-valuetext="20% pour cost">
</div>
<div class="field">
<label for="cocktail-price">Your drink price <span class="opt">optional</span></label>
<div class="money"><span aria-hidden="true">$</span><input id="cocktail-price" type="text" inputmode="decimal" autocomplete="off" value="14.00"></div>
</div>
<div class="save-dish">
<div class="tracker-field">
<label for="cocktail-dish">Drink name</label>
<input id="cocktail-dish" type="text" maxlength="40" autocomplete="off" aria-describedby="cocktail-save-status">
</div>
<button type="button" class="btn btn-ghost btn-sm" id="cocktail-save" data-save="cocktail">Save to my menu</button>
</div>
<p class="add-note" id="cocktail-save-status" role="status"></p>
</div>
<div class="calc-out" data-band="attention">
<div class="readout"><span class="readout-k">Suggested drink price</span><b id="cocktail-out-price">$18.56</b><span id="cocktail-out-target">at 20% pour cost</span></div>
<span class="band" id="cocktail-band">Over target</span>
<dl class="stats stats-3">
<div><dt>Cost per drink</dt><dd id="cocktail-out-cost">$3.71</dd></div>
<div><dt>Pour cost at your price</dt><dd id="cocktail-out-pct">26.5%</dd></div>
<div><dt>Gross profit <span id="cocktail-profit-at">at your price</span></dt><dd id="cocktail-out-profit">$10.29</dd></div>
</dl>
<p class="calc-summary" id="cocktail-summary" role="status" aria-live="polite"></p>
<button type="button" class="reset" id="cocktail-reset">Reset to the example</button>
</div>
<p class="calc-note"><strong>Illustration only, not advice.</strong> The example recipe, bottle prices and target are placeholders, so set your own. Pour cost uses 29.57 ml to the ounce.</p>
</div>
<!-- /sync:tool-cocktail -->
<!-- sync:tool-breakeven -->
<div class="calc breakeven needs-js" id="breakeven" role="tabpanel" aria-labelledby="tab-breakeven" hidden>
<div class="calc-form">
<!-- TODO(verify): the example fixed costs, 62% variable costs, average check and days open are illustrations, not benchmarks -->
<div class="field">
<label for="be-fixed">Monthly fixed costs</label>
<div class="money"><span aria-hidden="true">$</span><input id="be-fixed" type="text" inputmode="decimal" autocomplete="off" value="45,000" aria-describedby="be-fixed-hint"></div>
<p class="cost-alt" id="be-fixed-hint">Rent, salaried staff, insurance, loan payments, software: costs that stay the same however busy you are.</p>
</div>
<div class="field">
<div class="lab"><label for="be-variable">Variable costs</label><input class="val-in" id="be-variable-in" type="text" inputmode="decimal" autocomplete="off" value="62%" aria-label="Variable costs, typed as a percentage of sales or a dollar amount" aria-describedby="be-variable-hint be-variable-alt"></div>
<input id="be-variable" type="range" min="20" max="95" step="1" value="62" aria-valuetext="62% of sales" aria-describedby="be-variable-hint">
<p class="cost-alt" id="be-variable-alt"></p>
<p class="cost-alt" id="be-variable-hint">Food and beverage, hourly labor, card fees and anything else that rises with every sale. Drag, or type a percentage (61.4%) or the month's total from your P&L ($61,400).</p>
</div>
<div class="field">
<label for="be-check">Average check per guest <span class="opt">optional</span></label>
<div class="money"><span aria-hidden="true">$</span><input id="be-check" type="text" inputmode="decimal" autocomplete="off" value="28.00"></div>
</div>
<div class="field">
<div class="lab"><label for="be-days">Days open a month</label><span class="val" id="be-days-out" aria-hidden="true">26</span></div>
<input id="be-days" type="range" min="1" max="31" step="1" value="26" aria-valuetext="26 days">
</div>
<div class="field">
<label for="be-sales">Your monthly sales <span class="opt">optional</span></label>
<div class="money"><span aria-hidden="true">$</span><input id="be-sales" type="text" inputmode="decimal" autocomplete="off" value=""></div>
</div>
</div>
<div class="calc-out" data-band="none">
<div class="readout"><span class="readout-k">Break-even sales</span><b id="be-out-month">$118,421</b><span>a month</span></div>
<span class="band" id="be-band" hidden></span>
<dl class="stats stats-3">
<div><dt>A week</dt><dd id="be-out-week">$27,328</dd></div>
<div><dt>A day open</dt><dd id="be-out-day">$4,555</dd></div>
<div><dt>Guests a day</dt><dd id="be-out-guests">163</dd></div>
</dl>
<p class="calc-summary" id="be-summary" role="status" aria-live="polite"></p>
<button type="button" class="reset" id="be-reset">Reset to the example</button>
</div>
<p class="calc-note"><strong>Illustration only, not advice.</strong> The example costs, average check and days open are placeholders, so use your own. Break-even sales are fixed costs divided by the share of each sales dollar left after variable costs.</p>
</div>
<!-- /sync:tool-breakeven -->
<!-- sync:tool-foodcost -->
<div class="calc foodcost needs-js" id="foodcost" role="tabpanel" aria-labelledby="tab-foodcost" hidden>
<div class="calc-form">
<!-- TODO(verify): the example inventory, purchases, sales and 29% theoretical food cost are illustrations, not benchmarks -->
<div class="field">
<label for="fc-open">Opening food inventory</label>
<div class="money"><span aria-hidden="true">$</span><input id="fc-open" type="text" inputmode="decimal" autocomplete="off" value="18,500" aria-describedby="fc-open-hint"></div>
<p class="cost-alt" id="fc-open-hint">The value of food on hand at the start of the period: last count's closing figure.</p>
</div>
<div class="field">
<label for="fc-purchases">Food purchases</label>
<div class="money"><span aria-hidden="true">$</span><input id="fc-purchases" type="text" inputmode="decimal" autocomplete="off" value="31,200" aria-describedby="fc-purchases-hint"></div>
<p class="cost-alt" id="fc-purchases-hint">Everything received in the period, net of credits and returns.</p>
</div>
<div class="field">
<label for="fc-close">Closing food inventory</label>
<div class="money"><span aria-hidden="true">$</span><input id="fc-close" type="text" inputmode="decimal" autocomplete="off" value="17,900" aria-describedby="fc-close-issue"></div>
<p class="add-note" id="fc-close-issue" role="status"></p>
</div>
<div class="field">
<label for="fc-sales">Food sales</label>
<div class="money"><span aria-hidden="true">$</span><input id="fc-sales" type="text" inputmode="decimal" autocomplete="off" value="100,000"></div>
</div>
<div class="field">
<label for="fc-theory">Theoretical food cost <span class="opt">optional</span></label>
<div class="money"><input id="fc-theory" type="text" inputmode="decimal" autocomplete="off" value="29" aria-describedby="fc-theory-hint"><span aria-hidden="true">%</span></div>
<p class="cost-alt" id="fc-theory-hint">What your recipes say food cost should be at this sales mix; the plate cost calculator gives it dish by dish.</p>
</div>
</div>
<div class="calc-out" data-band="attention">
<div class="readout"><span class="readout-k">Actual food cost</span><b id="fc-out-pct">31.8%</b><span>of food sales</span></div>
<span class="band" id="fc-band">Well over theoretical: +2.8 points</span>
<dl class="stats stats-3">
<div><dt>Food used (cost of goods)</dt><dd id="fc-out-cogs">$31,800</dd></div>
<div><dt>Over theoretical, a month</dt><dd id="fc-out-month">$2,800</dd></div>
<div><dt>A year at this rate</dt><dd id="fc-out-year">$33,600</dd></div>
</dl>
<p class="calc-summary" id="fc-summary" role="status" aria-live="polite"></p>
<button type="button" class="reset" id="fc-reset">Reset to the example</button>
</div>
<p class="calc-note"><strong>Illustration only, not advice.</strong> The example figures are placeholders, so use your own counts. Actual food cost is opening inventory plus purchases minus closing inventory, divided by food sales. Bands for the gap are rules of thumb: within 1 point close, up to 2 points worth a look, more than that well over.</p>
</div>
<!-- /sync:tool-foodcost -->
<div class="tools-bar">
<div class="share">
<button type="button" class="btn btn-ghost btn-sm" id="copy-link"><svg aria-hidden="true"><use href="#i-link"/></svg>Copy a link to these numbers</button>
<button type="button" class="btn btn-ghost btn-sm" id="print-numbers"><svg aria-hidden="true"><use href="#i-print"/></svg>Print or save as PDF</button>
<p class="share-status" id="share-status" role="status"></p>
<label class="sr-only" for="share-url">Link to these numbers</label>
<input class="share-url" id="share-url" type="text" readonly hidden>
</div>
<a class="btn btn-sm" id="talk-numbers" href="#contact">Talk through these numbers <svg aria-hidden="true"><use href="#i-arrow"/></svg></a>
</div>
<!-- sync:menu -->
<section class="menu-book" id="menu" aria-labelledby="menu-title">
<div class="tracker-head">
<p class="tracker-title" id="menu-title">Your menu</p>
<p>Save dishes and drinks from the plate and cocktail calculators to see them side by side. Add how many of each sold last month and each one is sorted into stars, plowhorses, puzzles and dogs. Saved dishes stay in this browser only, until you remove them.</p>
</div>
<p class="tracker-empty" id="menu-empty">Nothing saved yet. Cost a dish or a drink above, give it a name and choose Save to my menu.</p>
<p class="add-note" id="menu-status" role="status"></p>
<div class="menu-view" id="menu-view" hidden>
<div id="menu-groups"></div>
<div class="btn-row">
<button type="button" class="btn btn-ghost btn-sm" id="menu-export">Download as CSV</button>
<button type="button" class="btn btn-ghost btn-sm" id="menu-import">Import a CSV</button>
<input type="file" id="menu-file" accept=".csv,text/csv" hidden>
<button type="button" class="btn btn-ghost btn-sm" id="menu-clear">Clear my menu</button>
</div>
</div>
</section>
<!-- /sync:menu -->
<!-- sync:template-plate -->
<template id="plate-row">
<li class="row">
<input class="r-name" type="text" maxlength="40" autocomplete="off" data-k="name" aria-label="Ingredient name">
<span class="money sm"><span aria-hidden="true">$</span><input type="text" inputmode="decimal" autocomplete="off" data-k="cost" aria-label="Ingredient cost"></span>
<button type="button" class="row-del" aria-label="Remove ingredient"><svg aria-hidden="true"><use href="#i-x"/></svg></button>
</li>
</template>
<!-- /sync:template-plate -->
<!-- sync:template-cocktail -->
<template id="cocktail-row">
<li class="row">
<input class="r-name" type="text" maxlength="40" autocomplete="off" data-k="name" aria-label="Ingredient name">
<span class="money sm r-price"><span aria-hidden="true">$</span><input type="text" inputmode="decimal" autocomplete="off" data-k="price" aria-label="Bottle price"></span>
<select class="r-ml" data-k="ml" aria-label="Bottle size"><option value="375">375 ml</option><option value="700">700 ml</option><option value="750">750 ml</option><option value="1000">1 L</option><option value="1750">1.75 L</option></select>
<span class="money sm r-oz"><input type="text" inputmode="decimal" autocomplete="off" data-k="oz" aria-label="Pour in ounces"><span aria-hidden="true">oz</span></span>
<span class="r-out" aria-hidden="true">$0.00</span>
<button type="button" class="row-del" aria-label="Remove ingredient"><svg aria-hidden="true"><use href="#i-x"/></svg></button>
</li>
</template>
<!-- /sync:template-cocktail -->
</div>
</div>
</section>
<!-- ============ WORK ============ -->
<section class="section tint" id="work" aria-labelledby="work-title">
<div class="wrap">
<div class="section-head" data-reveal>
<p class="eyebrow">Selected work</p>
<h2 id="work-title">Case studies, <em>in the making</em></h2>
<p>Write-ups of real engagements will appear here, each told the same way: the challenge, the approach and the measured outcome. Until then, these cards are labeled placeholders.</p>
</div>
<!-- TODO(verify): replace each placeholder with a real project, the challenge and the measured outcome -->
<div class="cases">
<article class="case" data-reveal>
<div class="cover"><span class="tag">Placeholder</span><span class="cover-ico"><svg aria-hidden="true"><use href="#i-chart"/></svg></span><span class="cover-meta">Menu & pricing</span></div>
<div class="case-body">
<h3>Neighborhood restaurant</h3>
<p>Menu and pricing review.</p>
<ul class="case-outline">
<li><span>Challenge</span><i aria-hidden="true"></i></li>
<li><span>Approach</span><i aria-hidden="true"></i></li>
<li><span>Outcome</span><i aria-hidden="true"></i></li>
</ul>
</div>
</article>
<article class="case d1" data-reveal>
<div class="cover"><span class="tag">Placeholder</span><span class="cover-ico"><svg aria-hidden="true"><use href="#i-cog"/></svg></span><span class="cover-meta">Operations</span></div>
<div class="case-body">
<h3>Multi-unit group</h3>
<p>Operations playbook rollout.</p>
<ul class="case-outline">
<li><span>Challenge</span><i aria-hidden="true"></i></li>
<li><span>Approach</span><i aria-hidden="true"></i></li>
<li><span>Outcome</span><i aria-hidden="true"></i></li>
</ul>
</div>
</article>
<article class="case d2" data-reveal>
<div class="cover"><span class="tag">Placeholder</span><span class="cover-ico"><svg aria-hidden="true"><use href="#i-rocket"/></svg></span><span class="cover-meta">Opening</span></div>
<div class="case-body">
<h3>New concept launch</h3>
<p>Opening plan and budget.</p>
<ul class="case-outline">
<li><span>Challenge</span><i aria-hidden="true"></i></li>
<li><span>Approach</span><i aria-hidden="true"></i></li>
<li><span>Outcome</span><i aria-hidden="true"></i></li>
</ul>
</div>
</article>
</div>
</div>
</section>
<!-- ============ FAQ ============ -->
<section class="section" id="faq" aria-labelledby="faq-title">
<div class="wrap faq-grid">
<div class="faq-aside" data-reveal>
<p class="eyebrow">FAQ</p>
<h2 id="faq-title">Common <em>questions</em></h2>
<p>The things owners usually ask before a first conversation.</p>
<a class="text-link" href="#contact">Ask something else <svg aria-hidden="true"><use href="#i-arrow"/></svg></a>
</div>
<!-- TODO(verify): confirm answers match how you actually work -->
<div class="faq-list" data-reveal data-d="1">
<details><summary>Who do you work with?</summary><p>Independent restaurants, small groups and hospitality businesses that want practical, owner-level strategy.</p></details>
<details><summary>How does an engagement start?</summary><p>With a short conversation to understand your goals. If there is a fit, we scope a focused project with clear deliverables.</p></details>
<details><summary>Do you work remotely or on site?</summary><p>Both are possible. On-site time is the most valuable for operations work, and strategy work can be done remotely.</p></details>
<details><summary>What does it cost?</summary><p>It depends on scope. Pricing is shared after the first conversation, so there are no surprises.</p></details>
</div>
</div>
</section>
<!-- ============ CTA ============ -->
<section class="section flush-top" id="contact" aria-labelledby="contact-title">
<div class="wrap">
<div class="cta-panel" data-reveal>
<div class="wrap-in cta-grid">
<div class="cta-copy">
<h2 id="contact-title">Let's talk about <em>your next move</em></h2>
<p>Tell me about your concept and what you want to change. I'll reply with honest next steps.</p>
<div class="btn-row">
<a class="btn" id="email-cta" href="https://www.linkedin.com/company/tm-hospitality-strategies/" target="_blank" rel="noopener noreferrer">Message on LinkedIn <svg aria-hidden="true"><use href="#i-arrow"/></svg></a>
<a class="btn btn-ghost" href="https://www.instagram.com/tmhs.ig/" target="_blank" rel="noopener noreferrer">Follow on Instagram</a>
</div>
</div>
<div class="composer" id="composer" role="group" aria-labelledby="composer-title" tabindex="-1">
<h3 id="composer-title">Not sure where to start? Draft it here.</h3>
<fieldset class="topics">
<legend>What would you like help with?</legend>
<label class="pick"><input type="checkbox" value="concept and positioning"><span>Concept</span></label>
<label class="pick"><input type="checkbox" value="operations and systems"><span>Operations</span></label>
<label class="pick"><input type="checkbox" value="costs and margins"><span>Costs & margins</span></label>
<label class="pick"><input type="checkbox" value="menu and pricing"><span>Menu & pricing</span></label>
<label class="pick"><input type="checkbox" value="a new opening"><span>New opening</span></label>
</fieldset>
<div class="cfield">
<label for="inq-venue">Type of business</label>
<select id="inq-venue"><option value="">Choose one (optional)</option><option>Independent restaurant</option><option>Restaurant group</option><option>Hotel</option><option>Café or bar</option><option>Catering business</option></select>
</div>
<div class="cfield">
<label for="inq-note">Anything else <span class="opt">optional</span></label>
<textarea id="inq-note" rows="3" maxlength="600"></textarea>
</div>
<label class="pick-line"><input type="checkbox" id="inq-calc"> Include my numbers from the calculators</label>
<div class="preview">
<p class="preview-k">Your message</p>
<p class="preview-text" id="inq-preview"></p>
</div>
<div class="btn-row">
<button type="button" class="btn btn-light" id="inq-copy"><svg aria-hidden="true"><use href="#i-copy"/></svg>Copy message</button>
<a class="btn btn-ghost" id="inq-email" href="#contact" hidden><svg aria-hidden="true"><use href="#i-mail"/></svg>Email this message</a>
</div>
<p class="inq-hint" id="inq-hint">Copy it, then paste it into a LinkedIn message.</p>
<p class="inq-status" id="inq-status" role="status"></p>
</div>
</div>
</div>
</div>
</section>
</main>
<footer class="site-footer">
<!-- sync:footer -->
<div class="wrap">
<div class="foot-grid">
<div>
<a class="foot-brand" href="#top"><span class="brand-mark"><img src="assets/images/tmhs-logo-96.png" width="32" height="30" alt=""></span>TM Hospitality Strategies</a>
<p>Strategy and operations consulting for restaurants and hospitality.</p>
</div>
<div>
<h3>Explore</h3>
<ul>
<li><a href="#services">Services</a></li>
<li><a href="#approach">Approach</a></li>
<li><a href="#calculator">Cost calculators</a></li>
<li><a href="#faq">FAQ</a></li>
</ul>
</div>
<div>
<h3>Connect</h3>
<ul>
<li><a href="https://www.linkedin.com/company/tm-hospitality-strategies/" target="_blank" rel="noopener noreferrer">LinkedIn</a></li>
<li><a href="https://www.instagram.com/tmhs.ig/" target="_blank" rel="noopener noreferrer">Instagram</a></li>
</ul>
</div>
</div>
<div class="foot-bottom">
<p>© <span id="year">2026</span> TM Hospitality Strategies. All rights reserved.</p>
<p><a href="privacy/">Privacy</a>: no cookies, no analytics, no third-party requests.</p>
<a class="to-top" href="#top">Back to top <svg aria-hidden="true"><use href="#i-arrow"/></svg></a>
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<a class="sticky-cta" id="sticky-cta" href="#contact">Start a conversation <svg aria-hidden="true"><use href="#i-arrow"/></svg></a>
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<script src="js/calc-breakeven.js" defer></script>
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