diff --git a/web/src/components/guide/Guide.module.css b/web/src/components/guide/Guide.module.css
index c9601a5e..1a731f71 100644
--- a/web/src/components/guide/Guide.module.css
+++ b/web/src/components/guide/Guide.module.css
@@ -1730,6 +1730,11 @@
   color: var(--g-led);
   transform: translate3d(2px, -2px, 0);
 }
+/* A way on inside the site: its → goes on, not up and out like ↗. */
+.nextLink[data-in]:hover span,
+.nextLink[data-in]:focus-visible span {
+  transform: translate3d(2px, 0, 0);
+}
 .nextLink:active {
   transform: scale(0.97);
   transition-duration: 0.08s;
@@ -1888,6 +1893,7 @@
   .report:hover span,
   .replay:hover span,
   .nextLink:hover span,
+  .nextLink[data-in]:hover span,
   .openingBack a:hover span {
     transform: none;
   }
diff --git a/web/src/components/guide/GuideExperience.tsx b/web/src/components/guide/GuideExperience.tsx
index 6e1f3b90..21401779 100644
--- a/web/src/components/guide/GuideExperience.tsx
+++ b/web/src/components/guide/GuideExperience.tsx
@@ -9,7 +9,7 @@ import { sceneById } from "./scenes";
 import { useGuideStore, type GuideLang, type GuidePageId } from "./store";
 import Extras, { LiveThumbs } from "./Extras";
 import { hereFor, reportUrl } from "./report";
-import { PAGES, type PageChapter } from "./pages";
+import { PAGES, linkWay, type PageChapter } from "./pages";
 import { scriptMismatches } from "./checks";
 import { useDeskFits } from "./desk/query";
 import DeskCue from "./desk/DeskCue";
@@ -585,12 +585,29 @@ export default function GuideExperience({ lang, page = "play" }: { lang: GuideLa
               {next.until}
             </p>
             <div className={styles.nextLinks} data-line="" style={{ "--n": next.groups.length + 2 } as CSSProperties}>
-              {next.links.map((l) => (
-                <a key={l.href} href={l.href} className={styles.nextLink}>
-                  {l.label}
-                  <span aria-hidden="true">↗</span>
-                </a>
-              ))}
+              {next.links.map((l) => {
+                const to = linkWay(l.href);
+                if (to.way === "guide")
+                  return (
+                    <GuideLink key={l.href} to={to.page} lang={to.lang} className={styles.nextLink} data-in="">
+                      {l.label}
+                      <span aria-hidden="true">→</span>
+                    </GuideLink>
+                  );
+                if (to.way === "site")
+                  return (
+                    <Link key={l.href} href={l.href} className={styles.nextLink} data-in="">
+                      {l.label}
+                      <span aria-hidden="true">→</span>
+                    </Link>
+                  );
+                return (
+                  <a key={l.href} href={l.href} className={styles.nextLink} target="_blank" rel="noopener noreferrer">
+                    {l.label}
+                    <span aria-hidden="true">↗</span>
+                  </a>
+                );
+              })}
             </div>
             <div data-line="" style={{ "--n": next.groups.length + 3 } as CSSProperties}>
               <Report
diff --git a/web/src/components/guide/pages.test.ts b/web/src/components/guide/pages.test.ts
index 79f1fa56..ba753734 100644
--- a/web/src/components/guide/pages.test.ts
+++ b/web/src/components/guide/pages.test.ts
@@ -1,5 +1,5 @@
 import { describe, expect, it } from "vitest";
-import { GUIDE_ORDER, HUB_PATH, PAGES, pagePath } from "./pages";
+import { GUIDE_ORDER, HUB_PATH, PAGES, linkWay, pagePath } from "./pages";
 import { scriptMismatches } from "./checks";
 import { scenesOf, type Step } from "./scenes";
 import { HUB_COPY } from "./copy/hub";
@@ -134,6 +134,27 @@ describe("guide pages", () => {
     for (const page of pages) for (const lang of ["en", "ko"] as const) expect(PAGES[page].text(lang).opening.back?.to).toBe("hub");
   });
 
+  it("sorts each guide's end links into the guide, the site and away", () => {
+    expect(linkWay("/guide")).toEqual({ way: "guide", page: "hub", lang: "en" });
+    expect(linkWay("/guide/ko")).toEqual({ way: "guide", page: "hub", lang: "ko" });
+    expect(linkWay("/guide/play/ko")).toEqual({ way: "guide", page: "play", lang: "ko" });
+    expect(linkWay("/guide/play#flash")).toEqual({ way: "site" });
+    expect(linkWay("/pattern-lab")).toEqual({ way: "site" });
+    expect(linkWay("https://community.patternflow.work/community")).toEqual({ way: "away" });
+    expect(linkWay("//example.com/")).toEqual({ way: "away" });
+    for (const page of pages) {
+      for (const lang of ["en", "ko"] as const) {
+        for (const { href } of PAGES[page].text(lang).next.links) {
+          const to = linkWay(href);
+          if (to.way === "away") expect(href).toMatch(/^https:\/\//);
+          // A link back into the guide stays in the reader's language.
+          if (to.way === "guide") expect(to.lang).toBe(lang);
+        }
+      }
+    }
+    expect(PAGES.audio.text("en").next.links.map((l) => linkWay(l.href).way)).toEqual(["away", "away", "away", "away", "away", "site", "guide"]);
+  });
+
   it("never offers a kit or an assembled board", () => {
     const words = JSON.stringify([HUB_COPY, ...pages.flatMap((p) => [PAGES[p].text("en"), PAGES[p].text("ko")])]);
     expect(words).not.toMatch(/\bkits?\b|pre-?assembled|assembled board|키트|완제품/i);
diff --git a/web/src/components/guide/pages.ts b/web/src/components/guide/pages.ts
index 6a1f3297..b1c78246 100644
--- a/web/src/components/guide/pages.ts
+++ b/web/src/components/guide/pages.ts
@@ -161,6 +161,21 @@ export function screenAt(pathname: string): { page: GuideScreen; lang: GuideLang
   return null;
 }
 
+/**
+ * Where a link at a guide's end goes. Another page of the guide is followed
+ * in place (world/GuideLink): the words leave and the stage stays. Another
+ * page of the site is an ordinary link, →, in the same tab. Anything else is
+ * away from the site, ↗, in a new tab. The community is on its own host, so
+ * it is away.
+ */
+export type LinkWay = { way: "guide"; page: GuideScreen; lang: GuideLang } | { way: "site" } | { way: "away" };
+
+export function linkWay(href: string): LinkWay {
+  if (!href.startsWith("/") || href.startsWith("//")) return { way: "away" };
+  const screen = screenAt(href);
+  return screen ? { way: "guide", ...screen } : { way: "site" };
+}
+
 /**
  * Where the reader is on a guide, as an anchor: "#flash-3" for a step whose
  * card is on screen, "#flash" for a chapter's title, "#next" for the end, and