diff --git a/README.md b/README.md
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--- a/README.md
+++ b/README.md
@@ -1,3 +1,7 @@
+<p align="center">
+  <img src="docs/assets/merchval-logo.png" alt="Merchval logo" width="220">
+</p>
+
 # Merchval Kernel
 
 **An experimental policy-execution layer for AI-assisted business operations.**
diff --git a/ROADMAP.md b/ROADMAP.md
index 16011d5..367a9d1 100644
--- a/ROADMAP.md
+++ b/ROADMAP.md
@@ -24,6 +24,13 @@ compliance product.
 - add observability for policy latency, fallback, drift, and human overrides;
 - validate a second real OPA policy before claiming domain transfer.
 
+## Future public presence
+
+If project adoption justifies a dedicated website, merchval.com should use
+the official project mark from docs/assets/merchval-logo.png consistently
+with the GitHub repository. The domain is a future option, not a currently
+deployed product or service.
+
 ## Explicit non-goals
 
 - building a second general-purpose policy engine;
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new file mode 100644
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